Introducing: ID Card Centre

Give us a snapshot of the business.

Ben O’Brien (pictured) ran ID Card Centre for eight years before acquiring it in 2011. It provides ID card and name badge production services, badge printers, accessories and related technical services. It adopted ICEtags (In Case of Emergency) – small cards that attach to clothing and contain life-saving information such as medical conditions and. contact details. It has become an important partner to designers, merchandise wholesalers, events co-ordinators and end users throughout the UK and overseas.

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The Right Impression

Swag, giveaways, handouts are just some of the names used to describe branded merchandise, all of which help to diminish the perception of our industry. This impression isn’t helped if we act merely as order takers, showing clients a glossy catalogue, letting them pick out something they like the look of that fits their
budget.

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Digital Marketing With Bite

Located in London’s trendy digital quarter of Shoreditch, fast-growing digital marketing community Digital Doughnut has become one of the most sought-after platforms for marketing content to be published online, and its marketing push-pull approach reaches 1.1 million members.

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Make It Hard for Cyber Fraudsters

According to a recent study by Barclays Bank, the average cost of each case of cyber fraud is more than £1,000 per attack, and 29% of cyber fraud attempts against small businesses and SMEs are successful. What’s more, 10.6% of those who took part in the study revealed that they had been victims of cyber fraud, and 8.58% of these had to make staff redundant to cover the costs. With 43% of all cyber fraud attempts being against small businesses and SMEs, this is an area that cannot be ignored.

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BREXIT: WHAT NEXT?

With the industry’s main exhibition and networking opportunity, Merchandise World taking place in Farnborough on 12 September, it makes sense to use the gathering to share advice and air views on one of the biggest issues facing business in Britain – Brexit. The BPMA Brexit Summit takes place on the afternoon prior to Merchandise World. With Britain set to leave the EU on 29 March 2019, businesses have only six months to prepare for an event that still has many question marks around it. Some businesses are already starting to act. According to CIPS, 63% of EU businesses are expected to move their supply chains out of the UK. Anglo-Dutch brand giant Unilever has opted for Rotterdam over London for its headquarters.

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National Sales event NSA Academy

Psst…want to know a secret? Here’s how to become a Sales champion…

BPMA Partners with National Sales Academy – a new event for the sales champions of the future!

NSA18 is designed for sales executives and account managers who want to take their careers to the next level and crave stellar success! It is a personal development day presenting an original programme of speakers and a practical toolkit for sales excellence.

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Demand for bottles soars with heat and Love Island

ITV has revealed that it sold 270,000 water bottles during the eight weeks of its summer Love Island series. The broadcaster is the latest company to try and tackle its plastic consumption. “Reusable water bottles areagreat way of being more environmentally friendly and this was considered across the show, where no single use plastic bottles were used by cast or crew,” an ITV spokesperson said.

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Body fights for proportionate action on balloons

The European Balloon & Party Council (EBPC) is drawing attention to the threat from possible European legislation aimed at single use plastics (SUP). EBPC encouraged its members to submit responses to a recent public consultation on the Single Use Plastics (SUP) Directive by the European Commission. Although the Commission says it has no intention of banning balloons, EBPC claims that it highlights balloons and balloon sticks in marine litter statistics.

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INNOVATION ON SHOW – The latest products will be exhibited at September’s must attend merchandise show

his September, the product media industry descends on Hampshire where the latest edition of Merchandise World assembles at the new £30 million Farnborough International Exhibition & Conference Centre. The one-day event, on 12 September, is a joint venture between the BPMA and Sourcing City, and is aimed at both frontline teams and business leaders from professional distributors.

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LOOK TO THE FUTURE – How can businesses foresee and implement what their customers want, asks Sanjay Bhalla

Apple has just become the world’s first Trillion Dollar public company. It was only momentary, but it must have been good to be a part of that company, even if just for that moment. It is one of a sea of companies that have changed business fundamentally. In a business market where the biggest retailer doesn’t own a store, the biggest hotel company doesn’t own a hotel and the biggest taxi company doesn’t own a taxi, we are seeing a change to the business environment never seen before.

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SNAP ADDS FASHIONABLE TOUCH TO RANGE

Digital print company Snap Products has added Pierre Cardin branded premium notebooks to its range of 23 notebook lines. As official Pierre Cardin licensee in the UK and Ireland, Snap has developed the product in-house. The Pierre Cardin Exclusive notebook features a unique silk-feel hard cover, while the Pierre Cardin Fashion notebook features audacious colour selection.

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BACKING BRITISH MADE

The Briman Group has become an effective voice advocating British manufacturing. Mark Alderson explains its development

Welcome to the launch edition of Briman Voice. Over the coming months, this column will explore a range of topics affecting British manufacturing within the promotional industry. It seems sensible to start at the beginning and look at the formation of the Briman Group and some of the benefits its members have already shared.

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The Fisher Space Pen To boldly write

It may be 50 years since it was designed, but the iconic Fisher Space Pen still looks, well, space age. This is hardly surprising as it is a genuine product of the Space Race. Astronauts had been using pencils, but these were hazardous as the lead could break and float around in the gravity free capsule.

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Apprentice winner Sarah Lynn is looking to expand her business further into the corporate sector

The ambitious and enthusiastic winner of TV’s The Apprentice 2017, Sarah Lynn caught up with Product Media magazine to discuss her future plans. Sarah started her business in 2010 after travelling the world with her husband to be. She thought that many companies that were provided sweets were selling sub-standard product with poor packaging.

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