Category: Uncategorized

BPMA releases new consumer research

Presented during the virtual BPMA Conference, CEO Carey Trevill revealed a summary of consumer reactions to merchandise. The research, paused at the start of lockdown, examined topical questions about consumer expectations for merchandise and goods such as face coverings and hand sanitiser together with recall for merchandise.

Continue reading

BPMA Member Forum: invitation only 6th August

The BPMA is hosting two special sessions for Suppliers and Distributors on 6th August. With significant changes affecting the events industry and longer road to recovery, two forums will be held hosted by BPMA CEO Carey Trevill and Board representatives Mark Alderson, Helen Brennan and BPMA Chair, Angela Wagstaff.

Continue reading

BPMA CEO explains the merchandise effect at EPIC

On 3 July 2019, more than 300 marketers from across the brand, creative, print and production industries gathered for EPIC/2019 at Congress Centre, London. EPIC, which stands for, Everything’s Possible; Integrated Communications, is a ground-breaking initiative backed by the IPIA, The Independent Print Industries Association.

Continue reading

© Copyright 2018 The BPMA | All rights reserved.