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Category: Member News

BPMA – Lets Go To Work

It’s been a hectic nine months both in our industry and at the BPMA. Taking on the role of Chairman, having been Vice Chairman for the past two years, has not only meant getting more involved with the team but also with engaged members and the wider-reaching trade association network both in the UK and in Europe. Juggling the voluntary role of Chair for the BPMA, my own business, and my family can be tough at times, especially with two teenage daughters.

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BPMA – Writing the future

A household name, BIC became synonymous with quality and reliability in 1950 with the launch of the BIC Cristal, the first high-quality ballpoint pen at an affordable price. BIC took its first step in the promotional sector 50 years ago in 1969, the same year Neil Armstrong took his first step on the moon. In the 1970s it launched the iconic BIC Lighter and BIC Shaver, and today sells 32 million BIC products every day worldwide, 20.2 million of which are stationery products. BIC is known for pens but sees itself as selling solutions.

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Britain Second In €15BN European Merchandise Market

The promotional product industry is booming according to the first research project of its kind investigating the European market. An analysis of expenditure on advertising over the past few years has shown that from year to year, companies in Europe are spending more money on promotional items. In 2018, €15 billion was invested in promotional products in Europe.

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Fluid gains B Corp status

Fluid Branding recently enhanced its efforts to be an environmentally responsible operator by achieving B Corporation status. Becoming a B Corp means that it is part of a global community using business as a force for good. Certified B Corporations are legally required to consider the impact of their business practices and decisions – not only on shareholders but on stakeholders too, like workers, suppliers, consumers, the wider community and, also the environment.

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The Sustainablility Maze

As the BPMA launches its sustainability group, Andrew Langley looks at some of the tough questions merchandise has to ask

Let’s be honest, our industry faces a major challenge to convince some, that we don’t just make products that are disposable, ending up in landfill or requiring expensive and specialist (and often unavailable) recycling.

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