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Brexit: Our Industry Voice

As we are sure you are all aware the current events in Parliament are unprecedented, the uncertainty over the Brexit negotiations are affecting confidence across the market and are proving wearing on our industry.

There are a number of possible outcomes as to how the UK could leave the EU or the possibility still remains that we could have a further referendum which will lead to a protracted period of uncertainty.

It is at these times that the Industry more than ever needs a strong Trade Association.

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Goozee Goes Gorgeous For Charity

Certified wholly women-owned business Outstanding Branding, a global distributor of promotional merchandise, are proud to support Client Experience Manager, Fred Goozee, as he cuts off his flowing locks for two cancer charities.

This January we are delighted to support our Client Experience Manager Fred Goozee as he cuts off his hair in aid of two fantastic charities. It has been almost 4 years since Fred has been to the hairdressers; but on 14th February this year he will be cutting and donating his luscious locks.

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European promotional supplier PF Concept becomes one with UK manufacturer SPS

A European promotional products supplier is set to become one with a leading UK manufacturer by January 2019.

Following the PF Concept acquisition of SPS EU Ltd in December 2017, the two companies will become one operation in early 2019 under the name of PF Concept UK Ltd.

As part of the transition, PF Concept is making significant investments in the UK business to increase capacity, make it easier and faster for customers to place orders and deliver the best customer service possible.

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MERCHANDISE WORLD FUTURE NEW VENUES DECIDED

After much consideration, and with the aim of providing our valued visitors and exhibitors with the best level of experience and return for their investment in time and support, the venues for the next two Merchandise World’s have been decided.

We hope you will find these venues as exciting as we do, and more importantly, we hope to see you there!

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New team presented at BPMA AGM

The 15th British Promotional Merchandise Association’s Annual General Meeting was held at The London Mathematical Society, Russell Square on Wednesday 7th November 2018. Graeme Smith opened his chairman’s review by summarising industry challenges and opportunities, the successful Merchandise World shows, research, member benefits, education, events for2018and 2019 and more, including the BPMA’s ProductMedia magazine which is now the principal magazine for the industry and continuing to grow.

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Birrell explains the value of giving on BBC show

Jon Birrell, the BPMA CEO, recently took part in a. BBC World Service radio programme called The Why Factor. The programme, which is to be broadcast later in the year examined the complexities around giving presents. As an industry expert, Birrell was invited to talk about promotional gifts having the ability to trigger an emotional reaction, resulting in a smile and a ‘thank you’ from the recipient. “Companies are very happy to create this level of positive feelings associated with their brands,” he said. “Compare this reaction to other forms of media that are here today and gone tomorrow.

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Help Spread The Word

As merchandise professionals, we are well aware of the power of product media to influence customers, motivate staff, and to help communicate a message. Which is great. However, to stop us preaching to the converted who have already bought into merchandise as a marketing tool, we have to keep getting our message out to those who may be less familiar with its benefits. That is why the BPMA has formed an end user group.

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Time For Action

Deciding on content that is suitable for both suppliers and distributors, and relevant for the highest level MDs and business owners, as well as the customer-facing sales teams, marketing teams and future leaders is no easy task. This year, however, our workshop and training style Education Day will be fun, practical and engaging and perfect fora ll levels managing, overseeing or contributing to sales and/or marketing.

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Steel City Welcomes New Recruit

Emma Morris, Sales and Production Assistant with MD James Biggin

Emma will support the current production function, work with existing clients as well as helping to generate new business.

“Emma is a great fit to the Steel City team with a strong work ethic and a positive attitude. She has very quickly got to grips with the production area of the business and our “Customer Journey Model”. We can’t wait to see her use her creative flair with all the promotional product ideas she puts forward to our clients.” Comments James Biggin.

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King Pins

Dectek, the South Wales-based print manufacturer known for ‘all things doming’, has launched its newly developed, trade only, name badge range with supporting commercial strategy. The proposition offers distributors easy to understand products and ensures a competitive edge in the wider market while retaining an achievable working profit margin. The name badge selection has been curated to maximise sales and includes recyclable plastic and new to Dectek, laser cut metal and wood designs.

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Move With the Times

Chelmsford-based Oldeani recently celebrated 30 years in business, a period that has seen the company evolve from its original focus supplying watches and clocks to a wider product position. Founder Malcolm Fritschy admits he almost started the business by accident. Born in Kenya, and a Swiss national, he was working in the watch trade after doing his national service in Switzerland. A contact wanted to get hold of bespoke watches but didn’t know how.

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A Sensible Option

The sense of the unknown surrounding Britain’s future relationship with the European Union is causing headaches for British politicians and businessmen alike. Despite the Chequers deal being tabled, a recent survey of Britain’s 250 top-performing companies indicated that 90%are continuing to make provisions for any deal. Instability has resulted in extreme currency fluctuation especially in relation to the dollar. This has regularly shown variations up to 2% in a single 24-hour period.

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Get in with the Crowd

For most small businesses, the greatest obstacle to effective marketing is finding the budget for it. Yet if you don’t spend a penny, guess what? You’re unlikely to see any return. This is the first in a series of articles I’ll be writing about getting the most out of marketing on a limited budget. I’m going to be covering a number of the most familiar platforms, beginning with Linked In. The platform now tops half a billion users in more than 200 countries and cannot be ignored. Here are some tips on putting that connectivity to your advantage.

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Celebrating Winning Products

Merchandise World Promotional Product Awards hit an all-time high this year with a record figure of 118 entries received. This year, the BPMA made entry, even more, inviting by introducing a first free entry for BPMA members and a reduced fee for  Purple Club members.

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New Year, New Ideas

with January, another sell out Merchandise World is upon us. The traditional curtain raiser to the year in merchandise provides the ideal opportunity for everyone involved with sales in professional distributor companies to see the new and best-selling promotional products. The new year show, which is a joint venture between the BPMA and Sourcing City, makes a welcome return to Stoneleigh, home of the very first Merchandise World in n n 2017.

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The Vision for the future

The BPMA’s new chairman, Angela Wagstaff, has the sort of entrepreneurial spirit that’s common in the merchandise industry. The business she helped start with her husband Alan turns 20 years old next year, which is something of a belated victory for the couple. “Alan had been made redundant three times in the print industry and people were saying there was no future in merchandise,” she says. “We thought they were wrong and started the business to prove a point. It was the classic start-up from the back of the garage.” It’s the sort of no-nonsense approach that people who know Angela will be familiar with.

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A Gift For Giving

India is one of the most hospitable countries in the world, and gifting is part of its culture, heritage and social customs. Be it business or personal occasions, India and Indians are amongst the most passionate people about giving and receiving gifts. The gifting industry in India has predominantly been an unorganised sector with no recognition or representation domestically or internationally.

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Ask Clive

Double bagging doesn’t just happen in the supermarket. Clive Allcott says the clothing industry needs to wean itself off overpackaging

With single-use plastic concerns across the promotional industry, how can garment decorators, clothing suppliers and distributors help in this global issue? Overpackaging is a great concern not only in textiles but across all trading platforms.

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Three new associates join Galpeg

The Galpeg AssociateProgramme continues to go from strength to strength, with the addition of three new promotional product distributors. LKGMerchandise, Insignia Promotions and GB Merchandise, have all recently signed up to the programme, which provides timesaving outsourcing tools and resources for independent distributors, allowing them to concentrate on growing their businesses.

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