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New Key Account Manager for Senator Pens

Senator Pens is delighted to announce the latest appointment to their growing Account Management team.

Claire Hutchinson, who will join as Key Account Manager, has excellent knowledge of the industry, having spent the last 20 years building her reputation in both the Stationery and Promotional Merchandise sectors.

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New Wild Thang website is now live!

To celebrate this important moment Wild Thang hosted an official new website launch party at Avenue HQ, Mann island which coincided with the website going live & was attended by a mix of important clients, suppliers & the Wild Thang team.  

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Three Steps to Control

Bad things happen in threes they say. First it was retailer Maplin entering insolvency. Then there was Toys R Us closing down. Now there’s talk of Mothercare having to seek protection from its creditors after posting two recent profit warnings.

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The Polish Chamber of Promotional Products (PIAP) has carried out the first comprehensive quality research on the perception of promotional products in the Polish market. The research, by Ipsos, indicated that promotional gifts are an important and effective element of marketing strategy that help build company awareness and image.

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Whose Data Is It?

In a relatively close industry such as merchandise where everyone knows everyone, the issue of data is being thrown into sharp focus by the requirements of GDPR.

We’ve probably all heard stories about former staff leaving a company for new jobs and current clients then placing orders at the company they’ve moved to. It’s not uncommon, and it’s not surprising, so what can companies do about it?

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BPMA Announcement

On behalf of the BPMA Board of Directors, I announce the resignation of our Director General, Gordon Glenister, who after 12 years of service has taken the decision to move onto pastures new. During his tenure, Gordon has been a tremendous asset to the BPMA and we are grateful for his many contributions.

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Touched By Advertising

Bonn’s annual celebration of product media, Haptica live, brought merchandise to life once more.

The sixth edition of Haptica live in Bonn attracted 193 exhibitors, an increase on the 174 in 2017 and 142 the previous year.

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The Future is Blue

The Internet of Things (IoT) is becoming part of the every day fabric of modern life but let us examine one of the key building blocks that makes its adoption possible. Much of our tech today relies on connectivity through Bluetooth. This 20-year-old technology has truly come of age with 4 billion connected devices built and shipped in 2018.

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Offensive or Effective?

Controversial artwork on a garment can be offensive and illegal. How do clothing companies police their orders?

What happens when you accept an order and suddenly find that you have a problem with the artwork messaged? Product Media asked a number of companies whether they had policies in place on how to handle this and almost none did.

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Spreading the Word

End user shows are a great way for the merchandise industry to talk to a wider audience. Reviewing two of the biggest, Product Media looks at what makes a great show.

Spring is the time for regeneration and new life, so it was appropriate that the BPMA was banging the drum for merchandise at two of the most important marketing events scheduled for the early part of the year.

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