Senator Ad 1

The Future is Blue

The Internet of Things (IoT) is becoming part of the every day fabric of modern life but let us examine one of the key building blocks that makes its adoption possible. Much of our tech today relies on connectivity through Bluetooth. This 20-year-old technology has truly come of age with 4 billion connected devices built and shipped in 2018.

Continue reading

Offensive or Effective?

Controversial artwork on a garment can be offensive and illegal. How do clothing companies police their orders?

What happens when you accept an order and suddenly find that you have a problem with the artwork messaged? Product Media asked a number of companies whether they had policies in place on how to handle this and almost none did.

Continue reading

Spreading the Word

End user shows are a great way for the merchandise industry to talk to a wider audience. Reviewing two of the biggest, Product Media looks at what makes a great show.

Spring is the time for regeneration and new life, so it was appropriate that the BPMA was banging the drum for merchandise at two of the most important marketing events scheduled for the early part of the year.

Continue reading

Plastic challenge could be opportunity

Prime Minister Theresa May plans to ban all avoidable plastic waste in the UK by 2042. About 8.3 billion tonnes of plastic waste have been generated globally by 2015, with almost 80% going to landfill.

Despite the 5p tax on plastic bags, more than 2.1bn plastic bags were still sold. By contrast, Bangladesh banned all carrier bags in 2002.

Continue reading

Three Steps to Control

Bad things happen in threes they say. First it was retailer Maplin entering insolvency. Then there was Toys R Us closing down. Now there’s talk of Mothercare having to seek protection from its creditors after posting two recent profit warnings.

Continue reading

The Polish Chamber of Promotional Products (PIAP) has carried out the first comprehensive quality research on the perception of promotional products in the Polish market. The research, by Ipsos, indicated that promotional gifts are an important and effective element of marketing strategy that help build company awareness and image.

Continue reading

Whose Data Is It?

In a relatively close industry such as merchandise where everyone knows everyone, the issue of data is being thrown into sharp focus by the requirements of GDPR.

We’ve probably all heard stories about former staff leaving a company for new jobs and current clients then placing orders at the company they’ve moved to. It’s not uncommon, and it’s not surprising, so what can companies do about it?

Continue reading

The European Perspective

The European promotional products sector is in great health according to the sixth PSI industry barometer, which had feedback from 740 European suppliers and distributors.

The Pan-European study found that companies taking part expected to see a 5.3% growth in sales in 2018, marginally up on the figure of 5.2% for 2017.

Continue reading

Hats off to the BPMA

The BPMA helped support Wear a Hat Day on the 29 March with director general Gordon Glenister and membership account manager George Turnbull out and about in Cambridge challenging a few hopefuls to wear as many hats as possible in less than a minute.

Continue reading

Briman Group adds three new members

Briman Group membership now stands at 22 British manufacturers of promotional products following the addition of three new companies.

The latest members are Juniper Trading, a leading UK manufacturer of leather goods; Rossi Ice Cream based in Southend-on-Sea and winner of Merchandise World award for edible product of the year, and Clear Prospects, which specialises in textiles and fabrics.

Continue reading

© Copyright 2018 The BPMA | All rights reserved.