Fluid Celebrates 100k Trees Planted

Fluid is delighted to announce that they’ve reached the huge milestone of planting 100,000 trees.

The team launched the “A Tree with Every Order” campaign in August 2021 and the trees planted in the forest have been steadily growing month by month, year by year.

As a B Corp, Fluid are always looking for ways to do things better for people and planet, so alongside their commitment to being Carbon Net Zero by 2030 they launched a tree planting partnership in August 2021. The partnership sees them plant a tree into the Fluid forest for every order they receive and reduce their impact on the planet as the trees mature.

The Fluid forest trees are planted in the real world using verified and sustainable tree planting projects across the globe, where they can have the most impact. Fluid has also supported the prevention of 1,935.32 tCO2e from being emitted through 29 verified carbon avoidance projects, which range from preventing deforestation to producing different types of renewable energy for countries worldwide. Since the campaign launch, the Fluid forest has been steadily growing and has reached the milestone of 100,000 trees planted.

Jon Birrell, Fluid’s Marketing and Sustainability Director comments, “I’m delighted that we’ve reached this huge milestone. Our aim with this campaign was to plant trees responsibly through a partner we can trust and to make the scheme inclusive for all of our customers to drive maximum engagement, we’ve got lots of exciting sustainability plans for the future to build on this achievement!”