Category: Insight

BPMA releases new consumer research

Presented during the virtual BPMA Conference, CEO Carey Trevill revealed a summary of consumer reactions to merchandise. The research, paused at the start of lockdown, examined topical questions about consumer expectations for merchandise and goods such as face coverings and hand sanitiser together with recall for merchandise.

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Changing pace

It’s the middle of August and usually time for a well-earned break before the next phase of the year. With holidays taking on a special significance for many this year as we pause and look ahead at the signs of change, we look to indications of growth and optimism from the end user market to influence thinking and planning. Look out for industry research report and views in this newsletter.

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Split markets

End user research carried out by the DMA has indicated a mixed bag when questioned about the impact Coronavirus has had on the ability to carry out marketing programs. With 52% still feeling pessimistic, evidence shows that customer trust is building back in brands to as much as 40%. When considering impact of the ability to carry out marketing programs during this period, 40% of marketers reported it was the same with 27% saying it had improved.

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