BPMA Education Programme

Category: Insight

BPMA releases new consumer research

Presented during the virtual BPMA Conference, CEO Carey Trevill revealed a summary of consumer reactions to merchandise. The research, paused at the start of lockdown, examined topical questions about consumer expectations for merchandise and goods such as face coverings and hand sanitiser together with recall for merchandise.

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Changing pace

It’s the middle of August and usually time for a well-earned break before the next phase of the year. With holidays taking on a special significance for many this year as we pause and look ahead at the signs of change, we look to indications of growth and optimism from the end user market to influence thinking and planning. Look out for industry research report and views in this newsletter.

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Split markets

End user research carried out by the DMA has indicated a mixed bag when questioned about the impact Coronavirus has had on the ability to carry out marketing programs. With 52% still feeling pessimistic, evidence shows that customer trust is building back in brands to as much as 40%. When considering impact of the ability to carry out marketing programs during this period, 40% of marketers reported it was the same with 27% saying it had improved.

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Insight and Action

On Thursday 6th August, the BPMA hosted the first of a new regular series of Supplier and Distributor forums for members. To be held monthly, these forums will provide an invaluable platform to share best practice, ideas and address challenges.

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Schools out but no rest for the industry

Schools out and as we face an unusual summer, many businesses are in the waiting game for slow and steady drip of budgets to be released. With end users looking for innovative ideas to surprise and delight customers, distributors are working hard to bring ideas to the table, working with suppliers to stimulate new orders and opportunities where promotional merchandise continues to provide the perfect solution. With many suppliers and distributors still in the process of bringing teams back into offices and off furlough, every ounce of energy is tuned to changes in pace and need, ready to capture every order on the horizon.

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