Fuelled By Merchandise
Shell turned to a promotional media approach when it needed to boost sales and awareness of a key product. The result was an award-winning campaign
Category: Products
Abidur Rahman, Bounce Creative Designs
Abidur Rahman registered his business Bounce Creative Designs when he graduated from university. In that respect he’s like many of the entrepreneurial figures who drive the promotional merchandise sector.
Safety first – Travel Plug adaptors
The BPMA wants to make its members aware of the different standards relating to travel adaptors and to ensure the whole supply chain is managing each other’s expectations as well as those of the end-users.
Printkick release free to use colour matching tool
Printkick has released a free to use image colour matching tool for the promotional merchandise industry.
Sourcing… NOT SHOPPING
Perhaps in the 21st Century we are so accustomed to buying commodity items off the shelf that we no longer think about any product in its raw state.
We must Face the Future!
Facial recognition used to be about allowing digital cameras to take better pictures by positioning and focusing on a face.
INVEST IN THE UK – Says Mark Alderson
Briman members are investing in technology, techniques and people to stay ahead of the game, says Mark Alderson
B-LOONY CUTS PLASTIC USE
Chesham-based promotional printer, B-Loony, has launched an eco-friendly balloon stick as an alternative to the single use plastic sticks which are to be banned by the EU.
The Pen Warehouse helps hospice
The PenWarehouse has supported a local hospice with a donation of printed pens.
Prodir leads on recycled and lead-free pens
Swiss company Prodir is elevating sustainability with its DS Regeneration Pens. The writing instruments are manufactured from 100% recycled plastic and are also equipped with a globally unique refill Prodir claims offers a better environmental balance.
Announcing the Merchandise World Promotional Product Award Winners
With a winning number of entries this year, the industry’s best promotional products have been judged by the panel of catalogue groups and distributors and the winners selected.
Forgotten to order your branded promo pens?
Last minute order? Let down by another supplier? Need quality promotional pens quickly from a reliable supplier?
Don’t worry. With the 48hr Express service from senator®, you can order up to 10,000 quality branded pens with a 1 colour print to the barrel, and have them despatched within 48hrs
Introducing: ID Card Centre
Give us a snapshot of the business.
Ben O’Brien (pictured) ran ID Card Centre for eight years before acquiring it in 2011. It provides ID card and name badge production services, badge printers, accessories and related technical services. It adopted ICEtags (In Case of Emergency) – small cards that attach to clothing and contain life-saving information such as medical conditions and. contact details. It has become an important partner to designers, merchandise wholesalers, events co-ordinators and end users throughout the UK and overseas.
The Right Impression
Swag, giveaways, handouts are just some of the names used to describe branded merchandise, all of which help to diminish the perception of our industry. This impression isn’t helped if we act merely as order takers, showing clients a glossy catalogue, letting them pick out something they like the look of that fits their
budget.
Demand for bottles soars with heat and Love Island
ITV has revealed that it sold 270,000 water bottles during the eight weeks of its summer Love Island series. The broadcaster is the latest company to try and tackle its plastic consumption. “Reusable water bottles areagreat way of being more environmentally friendly and this was considered across the show, where no single use plastic bottles were used by cast or crew,” an ITV spokesperson said.
Body fights for proportionate action on balloons
The European Balloon & Party Council (EBPC) is drawing attention to the threat from possible European legislation aimed at single use plastics (SUP). EBPC encouraged its members to submit responses to a recent public consultation on the Single Use Plastics (SUP) Directive by the European Commission. Although the Commission says it has no intention of banning balloons, EBPC claims that it highlights balloons and balloon sticks in marine litter statistics.
Support Macmillan Cancer when you buy a senator® King Can
A 10 pence donation from the sale of every senator® King Can throughout September and October will go to Macmillan Cancer Support.
SNAP ADDS FASHIONABLE TOUCH TO RANGE
Digital print company Snap Products has added Pierre Cardin branded premium notebooks to its range of 23 notebook lines. As official Pierre Cardin licensee in the UK and Ireland, Snap has developed the product in-house. The Pierre Cardin Exclusive notebook features a unique silk-feel hard cover, while the Pierre Cardin Fashion notebook features audacious colour selection.
The Fisher Space Pen To boldly write
It may be 50 years since it was designed, but the iconic Fisher Space Pen still looks, well, space age. This is hardly surprising as it is a genuine product of the Space Race. Astronauts had been using pencils, but these were hazardous as the lead could break and float around in the gravity free capsule.
New finishes for BIC Media Clic
BIC Graphic Europe has added two new barrel options to the existing palette of the best-selling Media Clic range. Alongside the current matt and frosted barrels, customers can now choose clear or polished finishes in a range of colours, giving tens of thousands of potential colour combinations.
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