Give us a snapshot of the business.
Ben O’Brien (pictured) ran ID Card Centre for eight years before acquiring it in 2011. It provides ID card and name badge production services, badge printers, accessories and related technical services. It adopted ICEtags (In Case of Emergency) – small cards that attach to clothing and contain life-saving information such as medical conditions and. contact details. It has become an important partner to designers, merchandise wholesalers, events co-ordinators and end users throughout the UK and overseas.