To dye for
Holiday season means beach towels, and beach towels mean dye sublimation, says Clive Alcott
Dye-sublimation is a printing process that uses heat to transfer dye on to a material, such as a towel.
Dye-sublimated towels offer several benefits over other printing methods:
- Vibrant and permanent colours: Dye sublimation allows for full-colour printing with high-resolution images. The colours are infused into the fabric, resulting in vibrant and long-lasting prints. The dye becomes part of the towel’s fibres, making it resistant to fading even after multiple washes.
- Soft and smooth finish: The dye-sublimation process does not leave any noticeable texture or residue on the towel’s surface. This results in a smooth, soft feel, which is particularly appealing for towels used on sensitive skin, such as for babies or in spas.
- Edge-to-edge printing: The entire towel can be covered with the design without any borders or limitations, allowing more creative and striking designs including photographic imagery.
- Quick drying: Sublimated towels generally have better moisture-wicking properties due to the nature of the dye infusion. However, most purpose branded towels have a cotton terry on one side and the print on the other. making them more absorbent and quick-drying, so practical for use in sports, gyms, or travel.
- Durability: The print is highly durable and resistant to wear, tear, and fading, ensuring the towel maintains its visual appeal for a long time.
- Customisation: Dye-sublimation allows for easy customisation, making it a popular choice for personalised towels, promotional items, and branded merchandise often with low minimum order quantities.
- No texture change: The process does not alter the texture or softness of the towel, providing a comfortable user experience and therefore long term brand recognition.
Overall, dye-sublimated towels are a popular choice for those looking for high-quality, visually appealing, and durable product that can withstand regular use and frequent washing while still maintaining their original design and colour.
The product range for dye sublimation can be extensive with tea towels, cushion covers, picnic blankets, and gym towels to name but a few. Make sure you look at what’s available from your preferred supplier and present the perfect branded solution.
Happy Selling
The Clothes and Bag Guru.
