BPMA releases new consumer research

Presented during the virtual BPMA Conference, CEO Carey Trevill revealed a summary of consumer reactions to merchandise. The research, paused at the start of lockdown, examined topical questions about consumer expectations for merchandise and goods such as face coverings and hand sanitiser together with recall for merchandise.

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Introducing House of Inspiration

PF Concept is delighted to announce the launch of its new marketing concept “House of Inspiration”. The concept went live on September 1st. House of Inspiration offers the promotional distributor a wide range of digital tools to use in their digital marketing to their customers. From digital catalogues to social media content to a new print-on-demand option, all accessible via the PF Store.

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