Coronavirus

Changing pace

It’s the middle of August and usually time for a well-earned break before the next phase of the year. With holidays taking on a special significance for many this year as we pause and look ahead at the signs of change, we look to indications of growth and optimism from the end user market to influence thinking and planning. Look out for industry research report and views in this newsletter.

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Split markets

End user research carried out by the DMA has indicated a mixed bag when questioned about the impact Coronavirus has had on the ability to carry out marketing programs. With 52% still feeling pessimistic, evidence shows that customer trust is building back in brands to as much as 40%. When considering impact of the ability to carry out marketing programs during this period, 40% of marketers reported it was the same with 27% saying it had improved.

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Insight and Action

On Thursday 6th August, the BPMA hosted the first of a new regular series of Supplier and Distributor forums for members. To be held monthly, these forums will provide an invaluable platform to share best practice, ideas and address challenges.

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BPMA Education

During the summer, the BPMA is undertaking a number of critical CRM and infrastructure projects to benefit members. As a result of the significant updates needed, the BPMA’s education platform is currently suspended.

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Schools out but no rest for the industry

Schools out and as we face an unusual summer, many businesses are in the waiting game for slow and steady drip of budgets to be released. With end users looking for innovative ideas to surprise and delight customers, distributors are working hard to bring ideas to the table, working with suppliers to stimulate new orders and opportunities where promotional merchandise continues to provide the perfect solution. With many suppliers and distributors still in the process of bringing teams back into offices and off furlough, every ounce of energy is tuned to changes in pace and need, ready to capture every order on the horizon.

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BPMA Conference Speaker Spotlight: keynote speaker Peter Docker

Peter Docker is passionate about enabling people to unlock their natural talents. He teaches leadership that is focused on commitment and human connection. This approach harnesses the collective wisdom of teams to generate extraordinary outcomes. He illustrates his insights by drawing on examples from his previous industry, flying, and military careers to explain powerful concepts that can be applied in any business.

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