INNOVATION ON SHOW – The latest products will be exhibited at September’s must attend merchandise show

his September, the product media industry descends on Hampshire where the latest edition of Merchandise World assembles at the new £30 million Farnborough International Exhibition & Conference Centre. The one-day event, on 12 September, is a joint venture between the BPMA and Sourcing City, and is aimed at both frontline teams and business leaders from professional distributors.

Front-line teams are invited to discover new products for the Peak Season, and to learn about product branding techniques. At the same time, the relaxed atmosphere allows time for business leaders to have quality conversations, negotiate trading partnerships, and build relationships with top suppliers. Optional appointments are available.

This year’s event is being preceded by a special Brexit Summit, organised by the BPMA and held on the day prior to the exhibition. With many businesses looking for answers on how they will be affected by the UK’s withdrawal from the EU on March 29, 2019, the event will be the perfect appetiser before getting down to business. As always, Merchandise World features a range of exhibitors, and September’s event has 25 new exhibitors, including such players as Saxoprint, Rossi Ice Cream, Best of British Beer, Swag Distribution, Jenova and Planet Ecobags.

Registered visitors to the show can pre-arrange appointments through the Merchandise World online appointment system ensuring that they make the most effective use of their time, spending time with the exhibitors they are most interested in, and getting down to business.

Experiencing product personalisation will again be a feature of the show through the Product Branding World. This consists of a number of key suppliers who will be demonstrating the latest branding techniques and giving visitors the inside track on how promotional products are made bespoke. The companies featured will be Ancestors of Dover; Carole Group; Kalfany Susse; Listawood; Screenworks; Sharon Lee, and The Sweet People

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