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Plastic replacement invention sales soar

B-Loony has sold more than 10 million of its eco-friendly, plastic-free balloon stick. The Buckinghamshire-based printed promotional balloon company launched the invention in January and has seen global uptake. B-loony, whose clients include McDonald’s, Costa Coffee and the Hollywood Bowl, developed the new cardboard BalloonGrip balloon holder ahead of the ban on plastic balloon sticks in the Single-Use Plastics Directive due to come into force in 2021.

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Fluid show and awards highlight partnership

Fluid Branding had a successful day at the races when it visited Newmarket for its annual East of England Merchandise Show. Although the weather tried to put a dampener on things, a steady stream of visitors poured through the doors all day, visiting more than 50 supplier stands, overflowing with merchandise.

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Plan for the festive period

It won’t be long before the first mince pies appear on shop shelves – a clear sign that declares the Christmas countdown has truly begun. When it comes to the promotional merchandise industry, time really is of the essence for all festive matters.

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Hayden Willetts – Midocean

After a career in promotional merchandise spanning more than three decades, Haydn Willetts has lost none of his love of the sector. The regional director, UK & Ireland, for midocean, one of Europe’s main wholesalers and decorators of merchandise, says he feels fortunate to enjoy his job and relishes the challenges an evolving market presents to both suppliers and distributors alike.

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Third European acquisition for GeigerBTC

Geiger BTC has announced it is acquiring London-based distributor Shout Promotional Merchandise as part of a continued expansion strategy to support clients in the UK and across Europe. Shout Promotional Merchandise has been in business since 2003 as a promotional merchandise distributor.

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Seasonal Preparation – Christmas brings distinct challenges to cashflow.

Christmas brings distinct challenges to cashflow. Don’t get caught out, says Mike Collins Whisper it but the ‘C is on the Yes indeed, Christmas is coming and no matter how much we may not like it or be looking forward to it, you must be prepared for it. Regular readers will know that we at Direct Route like to keep BPMA members informed and educated as to handy hints and tips to ensure their credit management is as up to date, and as robust and successful as it can be.

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Brexit – The Way Ahead

The UK seems to have avoided a no-deal Brexit, for now at least, but for businesses, the uncertainty does not go away. A Brexit Summit organised at breakneck speed by the BPMA sought to throw some clarity on how companies could get ready for a no-deal Brexit.

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The Main Event – Annual Get Together at Warwick

The Ignite group made its annual pilgrimage to Warwick Racecourse on October 3rd for the eleventh time. Although the outing was not blessed with the wonderful weather enjoyed in previous years, at least it stayed dry. Ignite’s outstanding attendance record continued with more than 100 suppliers and members making the trip.

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Manufacturer – A Question Of Ethics

Recently, I was asked if we could supply ‘vegan leather’ and was sent a link to a website by the distributor. We discovered that vegan leather is actually made of water-resistant polyurethane and not leather, and is therefore made from petrochemicals, with associated environmental questions. If a distributor makes a claim for a product that isn’t correct and the end-user finds out, there could be huge ramifications, including legal ones.

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