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Fluid show and awards highlight partnership

Fluid Branding had a successful day at the races when it visited Newmarket for its annual East of England Merchandise Show. Although the weather tried to put a dampener on things, a steady stream of visitors poured through the doors all day, visiting more than 50 supplier stands, overflowing with merchandise.

Industry experts were also on hand to discuss the products and their branding options. Fluid’s visitors also had the opportunity to indulge in some sweet treats and edible delights, drive a race car, try out a VR machine and even had a chance to win a golf bag on the putting green.

Reflecting on the day, Fluid regional sales director, JohnWalker, said the event was a great mix of merchandise expertise, product variety and quality, entertainment and lovely food, and thanked everyone involved in making the day a success. “The support from our suppliers and the fantastic array of products they bring to these events is superb.

The customer feedback we always get is a testament to how valuable these days are to our clients and gives them a real feel for what we do and how we can really help them make their brand stand out.” Following the show, Fluid hosted its annual Supplier Awards night at the All Saints Hotel and Spa in Bury St Edmunds, where everyone had the chance to rest, relax and celebrate after a busy day.

This year’s event was pub themed and was hosted at ‘The Fluid Arms’. Entertainment came in the form of a jukebox, pinball machine, disco, karaoke, and a pool table, and all the guests were served up a hearty plate of pie ‘n’ mash. Fluid Branding managing director, Miles Lovegrove gave an update on what the company had been up to in the last year and where it is headed. “We truly value the partnerships we have with our suppliers, our Fluid Friends, and we couldn’t do what we do without their continued, unwavering support,” said Lovegrove. “Taking the opportunity to show them just how much we appreciate everything they do is a small, but vital, piece of the puzzle.” Xindao was the big winner of the evening,

picking up a trio of awards for Best Visuals, Customer Service Team of the Year and Supplier of the Year. Pinpoint Promotions picked up a brace for Specialist Supplier of the Year, and Account Manager of the Year, for Darren Fuller.

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