A QUESTION OF TECH
Our resident technology expert, Matt Pluckrose answers more questions on how tech is influencing product media.
Q. What external technology do you see affecting promo tech in the coming months?
A. As always technology is racing and currently the buzz areas would include the Internet of Everything, artificial intelligence, VR and AR, with 5G to come plus new updated software and hardware such as Bluetooth 5. Such changes are developing new product markets including smart home speakers (Alexa, Google home, and so on), internet/wireless security devices, self-driving cars, wearable technology – the list goes on.