Steel City launches coffee cup pledge

Sheffield branded merchandise company Steel City has urged coffee addicts to switch from disposable cups to reusable versions and raise money for charity. The Yorkshire business is raising awareness of the 2.5 billion paper coffee cups that are thrown away in the UK every year.

It is searching for 50 UK coffee lovers who cannot go a day without frequenting their favourite coffee shop, and asking them to join the #CoffeeCupPledge. All they have to do is to go disposable cup free for 30 days from the 1-30 September 2018 to be sent a free Steel City travel mug.

James Biggin, managing director, Steel City, said: “Reusable branded travel mugs are very popular with our clients at the moment with both the drive to save on waste going to landfill, as well as saving money for presenting a reusable cup at many coffee shops. So, we thought why not use what we do to make a difference.” The challenge is to collectively save 500 disposable cups and at least £125 over the month, with all the proceeds being matched by Steel City and offered to a local charity