Geiger continues European expansion

GeigerBTC has acquired London-based distributor EMC Advertising Gifts as part of its continued expansion strategy to support clients in the UK and Europe.

GeigerBTC was formed last year by the merger of US family-owned and operated distributor Geiger and British business BTC Group. EMC has been in business since 1966 and is a well-known promotional merchandise distributor.

EMC managing director, Simon Kay said: “We are delighted to become part of GeigerBTC and the expanding Geiger global network. Our companies share similar cultures and ideals. We look forward to being able to offer our multinational clients the enhanced services that such a union brings.” Frank Murphy, managing director of GeigerBTC said: “EMC is an iconic name in the UK promotional merchandise market and we are extremely proud to be joining forces with Simon and Gina.

We look forward to a very successful partnership.” GeigerBTC was founded in 1977 and is based in Hayes, Middlesex with a staff of 70. The company offers on-site decorating, distribution, fulfilment, web development and corporate programmes, and employee store expertise. Headquartered in Lewiston, Maine, Geiger is the largest privately owned and managed promotional products distributor in the world.