Goldstar aims to be a force with €2m investment

Pen company, Goldstar, will continue to expand its capabilities this year by investing more than €2m on new technology and services, plus more on extra staff. The company has already spent a total of €3m in Ireland in the last two years.

The investment, to meet increasing customer demand, will mainly be on expanding the company’s inkjet and laser printing equipment, particularly on more mirror engraving. An extra seven staff will be employed, mostly in sales, covering the UK and France.

This will take staff numbers to 40, double what it was two years ago. Colin Loughran, general manager (right), said: “We’ve invested significantly in our laser decoration capability. We can provide high-tech, soft touch pen decoration and 360° decoration and our turnaround times are some of the fastest in the industry.” The company has also been developing its inkjet printing and now has 11 machines producing full-colour imprinting on soft-touch and metal.

Full-colour inkjet printing on both sides for double branding and impact is the latest addition, enabling photographic reproduction. Loughran added: “Goldstar has grown significantly in the past few years and we are actively seeking new opportunities and partnerships to continue our growth plans to become a major force within the promotional trade industry.”