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Fuelled By Merchandise

Shell turned to a promotional media approach when it needed to boost sales and awareness of a key product. The result was an award-winning campaign

Fuel company Shell wanted to create a promotional campaign that would help drive repeat purchases of its Shell V-Power product in key markets.

Bespoke merchandise company, Innovation 1st worked closely with partners to create a range of VEX space explorers and roll out a series of marketing and promotional initiatives to support the campaign. Following the brief from Shell, Innovation 1st exclusively created the VEX Space Explorers promotional campaign, which features the popular snap together toys. The campaign was first launched in July 2017 in Indonesia before being rolled out in China in March 2018.

The campaign was judged Marketing Campaign of the Year at the BPMA Awards. Garry Holland, chief revenue officer of Innovation 1st, said: “We are so pleased and honoured to have won the Distributor Marketing Campaign of the Year Award. We take pride in our creativity and the ability to deliver campaigns that achieve results so to win this particular award is extremely special. It is amazing to receive such recognition by the industry as we enter our 10th year. This is testament to the great work and dedication from all of our team.”

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