Printkick release free to use colour matching tool

Printkick has released a free to use image colour matching tool for the promotional merchandise industry.

The tool allows customers to map the closest Pantone of any point on a digital image. The simple three-step process saves time and effort for distributors. While many middle and large-sized customers have Pantone references included in their vector artwork, smaller customers or charities often send basic raster files which then need to be vectorised and converted into Pantone references.

This conversion usually takes place in the artwork studio, with back and forth between customer and studio to decide the correct colour. Customers can visually inspect matches and choose the closest Pantone reference to their input colour. Pantones cannot be replicated on-screen with 100% certainty due to differences in screen settings, so the online colour matching tool is a quick and easy method for customers who don’t have Pantone references