Working together for the industry
Like many industry sectors, there are working groups lead by their trade associations who concentrate on key areas of best practice, trends, research and compliance to help the businesses they look after achieve and succeed more. The BPMA Board has brought together industry leading figures to help plan the next steps on the path to promotional merchandise betterment.
Concentrating on an agenda which covers sustainability, research, compliance and standards through to their growing Award programmes to recognise excellence, BPMA Chair Haydn Willetts has charged the teams with a scope to cover both short and long term outcomes. Together with a group looking diversity and inclusion, the agenda is driving a mix of events, advice and leading research to help its members position their businesses and grow the industry overall.
Delivering more
The sustainability group has already launched the StepForward Pledge, the BPMA’s sustainable standards programme for members and with more planned to support members over the coming year, look out for more information on this. Research is also underway on several work streams considering buyer behaviour, economic impact and insight generating studies to arm distributors with key sales messages linked to the proven effectiveness of merchandise in the mix. Compliance and standards are never far from anyone’s agenda and with a sharp focus on supply chain value and evidence, more is coming to members to inform and educate across a range of topics with more resources being provided on critical ‘must know’ areas. In addition the diversity and inclusion group are hosting their first International Women’s Day Lunch on 8th March this year followed by a national wide creative industry census in 15th March..
Bringing in key thought leaders alongside the Board from Senator, Fluid, Prominate, WCM+A, BH1 Promotions, PF Concept, Navillus, XD Connect, Desktop Ideas; these are ones to watch as they build a better future for the BPMA and the industry.
Visit bpma.co.uk for more information on events and news. Questions? Contact enquiries@bpma.co.uk
