Two new senior appointments reflect Goldstar’s continuing investment in growth

Goldstar, the pens specialist, has appointed two highly experienced senior promotional products sector professionals to newly created positions as it invests further in expansion to continue its business growth.

Diane Anderton has joined Goldstar to support New Product Development & Marketing and Annouchka Birch has taken up the new position of Field Sales Manager UK.

Diane brings 24 years industry experience including 14 years on the distributor side and the last ten years in the trade as Sales & Marketing Director with SPS.

Colin Loughran, General Manager of Goldstar says: “Diane will be a great asset to us as we take our business forward. Her proven creativity, design and new product development experience, as well as innovating existing products and bringing new products to the industry, will be highly valuable.  What is more, her confidence to push boundaries and industry thinking is perfectly aligned with the Goldstar philosophy.  Her vast knowledge of the trade / supplier industry will be put to great use in her new product development and marketing role.”

Annouchka joins Goldstar after two years as Corporate Sales Director at T-Print. Altogether she has been in senior sales roles in the promotional merchandising and clothing sectors for more than eleven years, including seven years with PF Concept UK. This followed ten years with Pearl & Dean, the cinema advertising specialists, as General Manager UK of Luxury Markets, and extensive earlier experience with Eagle Star insurance.  Annouchka is based in the South East of England.

Colin Loughran commented “Annouchka’s superb sales record and vast experience are just what we need as we strive to capitalise on the growing demand for our products. She is an excellent addition to our UK and Ireland team.”

Colin Loughran continued; “These are just the first of several extra positions that we are creating that will increase our staff to 40. We are committed to making the most of the unfulfilled potential we see for our products in the UK. Our 10 year growth plan is ambitious and we are determined to maintain our reputation for first class customer service as we grow.

“We are on course for a highly successful 2018 and these new appointments will enable us to increase that momentum in 2019.”

About Goldstar Europe

Goldstar, part of the National Pen Group, is Europe’s fastest growing trade supplier. It is famous for its metal and full-colour writing instruments, along with superb design and print and first class customer service.

The company was initially launched in France in 2012 before expanding into the UK, Ireland and Germany.  Today Goldstar has a growing trade presence in Belgium, Switzerland and Austria, with plans to expand the business right across Europe and beyond.


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