Three-year growth plan revealed at OBcon

Outstanding Branding outlined its global vision for the next three years at a revitalised annual company conference that brought together team members from around the world. The event, titled OBcon, was the first of its kind to be held by the company. Held at Devere Theobalds Estate, the full day and night event was designed to put the global team at the centre of proceedings.

The morning session reviewed the previous year with directors presenting their vision for the next three years. The management team also presented detailed plans and goals for the coming 12 months.

Sarah Penn, Outstanding Branding CEO, said it was essential that the entire team shared a clear vision of where the company was going, how it would get there and what each person needed to do to achieve it. “Asa global company, it was vital for the team from the US to be involved – so we ensured that they all flew over and spent the week in the UK. This meant that not only did they attend the conference, but also had the rest of the week in the UK office, learning and sharing expertise amongst the team.”

Andy Thorne, sales & marketing director, said the OBcon vision was based on some quite significant sales growth projections. “The numbers might seem punchy, but in conjunction with our fantastic management team, we know specifically what steps we all need to take to get there,” he said. Supplier companies, Desktop Ideas, Essential Embroidery, Laltex, and The Umbrella Company, each sponsored a zone in a Crystal Maze themed task. The day concluded with the OB Annual Summer party, which saw suppliers and staff attend in 90s fancy dress.

“As we enter our ninth year of business, it’s more important than ever for us to recognise the support we receive from our fabulous supply chain,” said Thorne. “To be able to thank them is important to us.”