Kalfany opts for exclusive deal for UK

Europe’s largest supplier and manufacturer of branded candies, Kalfany, has partnered with UK confectionery supplier, The Sweet People, in an exclusive agreement. These two well-known suppliers of branded confectionery have signed a deal to bring more branded confectionery to the UK’s promotional merchandise market.

The Sweet People has become the official UK and Ireland partner to Kalfany. Joining The Sweet People’s much-loved range of confectionery will be Kalfany’s fruit gums, foiled chocolate characters, Advent calendars and many more. “We are delighted to be working with Kalfany,” said Mandy Hastie, managing director at The Sweet People. “These new products complement ours perfectly and this partnership allows us to offer a real one-stop-shop for branded confectionery in the UK and Ireland.”

This isn’t the first time The Sweet People has been chosen as an exclusive supplier for well-known confectionery brands. The company has focused on achieving exceptional levels of quality and food safety over the past few years, which has been recognised by manufacturers looking to work with premium partners.

“We continuously subject ourselves to tough audits to be the very best at what we do, so it’s wonderful when others in our industry, like Kalfany, appreciate that effort and commitment to quality,” added Hastie. “Their ethos is very similar to ours and their products reflect that.

We’re very excited to be able to offer even more confectionery and chocolates to our distributors and their clients.” Patrik Kaiser, export sales manager at Kalfany, said: “We are proud to join forces with The Sweet People. Together, we can now offer the entire range of promotional sweets at a high service level to our UK distributors via just one local channel.”