Change is Coming
Technology never stands still so knowing what’s around the corner for 2024 can give you a marketing edge, says Matt Pluckrose.
Product development for gadgets and tech takes many inspirations. Currently hot driving influencers for 2024 product development include different sustainable materials, changes to hardware (like Apple moving to USB-C for all their products), a move to permanent hybrid working practices and even changes to software that run our gadgets.
Manufacturers constantly look for different ways to attract new and existing customers for their products and that is not only the accessory market but also the prime products from manufacturers such as Apple, Google, Amazon, and Samsung.
For our promotional marketplace we are always looking for both new and different product ideas and simple and effective ways to make corporate branding stand out while satisfying the increasing demand for products that are developed with the environment in mind.
Up to the mark
Different and new product materials are currently driving products, ideas, and ranges in our market for tech and gadgets. During 2024 we will see increased choices of items made from certified or traceable recycled plastics, RPET, aluminium, stainless steel, and ocean bound plastics as well as natural materials such as cork, wood and bamboo when supplied with FSC (Forest Stewardship Council) and GRS (Global Recycled Standard) managed supply chains.
These materials will change the way we look at everyday tech items such as charging cables, hubs, power banks, speakers, headphones, earbuds and other devices. Such changes in materials will of course change the popularity in branding techniques, for example the likely increase in recycled metals will drive a demand for subtle laser engraving often with personalisation of names, logos and images.
Charging changes
This autumn has seen some major changes to hardware with Apple finally switching its iPhone 15 over to being charged via a USB-C port. This hardware change will dramatically change product development for our sector especially with charging cables, power banks and plugs in 2024 and beyond.
The gradual move to all devices only using USB-C will make charging quicker, data transfer faster and phone and gadget accessories will reflect this as micro USB disappears quickly. Apple’s lightning interface will be around for a longer timeframe but should be gone in the next couple of years. This is a positive move globally and will reduce the amount of waste going to landfill of electronic cables and components, which is of course a good thing.
Look out next year for product designs that are simpler, streamlined, fast, powerful and made from reclaimed and recycled materials.
On standby
Apple leads the way with its smart phones and devices. Its new operating software (iOS 17) is likely to open up new product demand for wireless charging stands and platforms enabling you to enjoy your device and be more visible in the new ‘standby mode’ as you charge. Let’s explore this.
With the release of iOS 17, Apple has introduced standby mode, which is a new way to use wireless charging that allows you to keep your iPhone powered up and accessible while it is charging. To use standby mode, simply place your iPhone on a wireless charger in landscape. Once your iPhone is in standby, you will see a clock, a weather widget or a digital photo album which you can tailor to your choice making this time of the day an entertainment or information platform rather than a blank screen.
You can also swipe to see other widgets, such as your calendar, reminders, and a to-do list. Standby mode is a great way to use wireless
