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You’ve Got the Power

New charging technology promises to simplify device power up needs, says Matt Pluckrose.

If you walk into any home or office you’ll find a mass of different cables, connectors, power banks and chargers, many of which are not compatible with each other.

However, the world of charging and the speed and ease at which it should happen is changing fast as manufacturers recognise consumers are demanding quicker and easier ways to recharge.

Most of our modern gadgets have different power needs and connectors or cables to feed them. How much easier would this be if we had one universal solution? Well it looks like such a solution is on the horizon.

USB has been around now since the 1990s and is looking pretty slow and clunky. Its limitations mean it is not capable of keeping up with the power-hungry gadgets of today.

This is where the new tech kid on the block comes in. USB Power Delivery (USB-PD) is possibly the charging technology solution. It uses the latest and fast emerging USB-C cables to conduct the power and connect, and delivers higher, and quicker, levels of power to your devices. This has two benefits: faster charging, and more power for larger devices.

USB PD or USB Power Delivery will charge your device up to 70% faster than standard 5W charging and provide more power to charge tablets and laptops quickly up to 100 watts.

All devices with PowerDelivery connect using a USB-C cable so we can get rid of all the current cable types, a saving to the environment and our pockets. They are also small, smart and capable of transmitting large amounts of power, meaning manufacturers can continue towards the holy grail of slimmer, quicker and more powerful devices. You can safely use the same cable to charge your smartphone, your tablet and your laptop – no separate cable or adapter for your laptop is required.

Power can flow in either direction so it’s possible to share power between devices, even from your phone to a friend’s phone. This opens great promotional opportunities and branding potential for ‘jump starting’ a colleague’s smartphone or tablet during a conference or meeting, for example.

The connector used in USB Power Delivery, USB-C, is the latest and smartest technology.It has been designed hand-in-hand with Power Delivery, to handle these new high levels of power safely.

Other fast charging products may use older connectors. USB-A was first introduced in 1996 and was designed to supply much smaller amounts of power than is needed by modern phones and tablets today.

The USB Power Delivery Chipset automatically detects the connected device, whether it’s a small phone or a large laptop. It then delivers the exact power required for fastest possible charging, without damaging its circuitry. The Compatibility Chipset also detects the device brand and will then behave just like the one originally supplied with the device.

As always, this will open the market for cool gadgets and accessories designed to display a logo and enhance your client’s next promotion. The future looks bright and technology again is the area to focus your client’s attention to promote their brand.

Matt Pluckrose is managing director of Desktop Ideas.

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