World record is in the bag

A new Guinness World Record set by eco bag retailer, Cotton Bag Co, enlisting the help of Wiltshire primary school children to decorate the World’s Largest Jute Bag on International Plastic Bag Free Day. Cotton Bag Co’s record-breaking jute bag measured at 22.5m wide by 14.6m high, more than double the size of the previous record.

Students from Fitzmaurice School helped teams from Cotton Bag Co and digital marketing agency, Varn, to decorate the bag with messages and images promoting sustainability. Managing director, Jon Marling said: “We make every effort to figure out how we can support sustainable solutions using environmentally friendly materials that are easy to reuse and recycle such as jute, cotton, or paper.

It has been a really fun project and we are proud to have accomplished it.” This record follows a previous record that was obtained by sister company Paper Bag Co in 2015, which saw it create the World’s Largest Paper Bag. The bag is to be cut up into smaller squares and given to the children so that they can make their own smaller bag or pencil case from the material.