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Winners On Show

With more than 90 stands representing most of the major players and an array of different features, visitors to the bpma show can expect a great experience.

Visitors will be offered £3,000 worth of trade vouchers (60 £50 vouchers) from many of the exhibitors. Meanwhile, distributors will be able to bring end-user clients to the show.

“Our aims are to engage, inspire and educate our audience,” said show organiser and bpma director general Gordon Glenister. “Some of the features include ‘Innovation Alley’, which is a showcase of more than 100 promotional product designs created by students from Brunel and Nottingham Trent. There will be feature displays from the newly formed Briman group of British manufacturers, a Christmas gift stand and many new products on show. One really exciting competition is being created around the show’s theme of a ‘Winning Formula’, which is being used on almost one hundred diff erent products. Visitors will be able to choose their best use of a design on a product.”

So, who’s on show at Silverstone?

As a long-term bpma supplier, SPS (stand 20) is excited to be exhibiting at the first ever bpma show. “This exclusive event will provide the perfect platform for SPS to showcase its new range of products, ahead of the last quarter of the year and ready for the critical pre-Christmas selling season,” said marketing manager, Christine Girven. “Plus, SPS will also be exhibiting on the Moleskine stand, where you can be the lucky recipient of an exclusive and personal promotional item just for you. Our lips are sealed but trust us, you’re not going to want to miss out on one of these very special promotional gifts.”

Moleskine (stand 174) will be displaying its aspirational qualities, through new additions to the range, as well as demonstrating a new digital personalisation method.

UK manufacturer and Briman member, Great Central Plastics (stand 92), is keen to entertain visitors at Silverstone. Always the innovator and renowned for its profi ciency in custom designed promotional products, Great Central Plastics has been working hard to create two exciting, cohesive products to show off exclusively at the one-day event.

Keeping with the automotive theme of an event held at the UK’s home of motorsport, GCP has designed the ultimate ice scraper with matching key fob. Simply branding one of its standard ice scrapers with the bpma’s ‘Winning Formula’ racing car logo wouldn’t have been enough, so GCP took things one step further and opted to make a bespoke racing car shaped ice scraper. This design demonstrates sophisticated tooling skills as well as showcasing GCP’s engraving and foiling capabilities. Designed in a similar way, the cool, creative key fob is also a head turner, and complements the ice scraper perfectly.

Abbeygate (stand 176) is planning to have plenty of fun at the show where it will be displaying products from its three ranges of diaries, notebooks, and leather and PU products. Visitors to the stand can collect a notebook and have it personalised in the Branding Zone using Abbeygate’s Foil Express machine.

There will be two new products on display in the company’s leather bag collection, and as well as meeting the team, you can enter a prize draw to win a £250 Love2Shop Voucher.

Clothing

On the promotional clothing front, Fruit of the Loom (stand 34) boasts experience, heritage and manufacturing capability going back to 1851. This year, it’s colourful range of polos, sweats and hoodies is bigger than ever. Two new styles of Original T have been added and sit alongside icons such as the Valueweight and Sofspun ranges introduced in 2014.

Marketing manager, Joanne Lewis said the company is eager to help push the cause of promotional clothing. “Clothing is a great tool for promotional wear due to its large and diverse choice of print areas. What’s more, Fruit of the Loom is a brand that customers can trust. Our commitment to ethical and environmentally friendly production plus our great range of products gives brands piece of mind and the wearer a consistent, professional look with the comfort they need to feel great all day.”

The company is also encouraging creativity throughout the industry by sponsoring the Garment Decorator of the Year Awards at the show. Another clothing giant at Silverstone is Russell Europe (stand 34), which has its own historic claim – the sweatshirt itself was invented in 1902 by Benjamin Russell.

Known for its fashion forward approach to promotional wear, Russell’s current range includes everything from T-shirts to polos, sweats and fleece to knitwear, jackets and the Russell Collection of shirts. The Russell team will be ‘bigging up’ its ‘Big 5’ campaign, featuring five of its best-selling garments across five different product categories.

Anyone looking for matching headgear can visit Headwear (stand 12) to see the latest in caps and beanies. Visitors will be assured a friendly welcome, from the knowledgeable team. United Brands of Scandinavia (stand 126) is completing the offering of high quality promotional and workwear clothing with industry promotional bags, including the premium cotton shoppers. It offers next day delivery from its distribution warehouse in South Wales. Golf fans are urged to visit YOBGolf (stand 219) or alternatively visit its brand new tour bus which will be sited just outside the main entrance with its full range and details of its ecommerce offering. The main stand will showcase a new personalised golfing concept, customisable luggage brand YOB Bags and umbrellas for the autumn-winter season.

The write stuff

Promotional pen company Prodir (stand 98) has chosen the show to launch the full range of Premec products for the first time in the UK. Premec is Prodir’s sister company and, while both brands are Swiss manufacturers of high-quality promotional pens, they have distinctly different brand profiles. Premec’s versatility and value will be showcased at the bpma show, especially its full-colour 360-degree wrap print.

Oldeani (stand 22) will also be demonstrating something new. The Chelmsford gadget specialist is following on from the success of its audio accessories with Bluetooth Space earbuds. The lightweight aluminium buds have built in noise cancellation and play for three and a half hours. Power banks have been a huge hit with the promotions market and Oldeani’s new models are guaranteed to be popular. Two new designs are the Power Pak mini 3300, a super sleek design with large print area and the Lumi which has the added bonus of an LED torch. The Lumi comes in anodised aluminium and can be clipped to a bag. Other popular items on show will be the Bluetooth speakers, Pokkit folding adaptors, tablet cases and water bottles. All items can be branded and are importantly RoHS and CE compliant.

Paper works

Johnson Diaries (stand 14) will be pleased to introduce its latest diary and notebook collections. With more than 30 years’ experience of working the trade, all paper products are manufactured at its Bristol premises. Calendars for 2017 feature spectacular designs and photographic images in interesting themes. Diaries range from traditional and contemporary designs, and from Pocket to Quarto Management diary sizes.

Check out how Johnson can enhance notebooks and desk pads using 3D varnish and laser cutting techniques, new binding methods and cover materials.

Prime Group (stand 70) will be showing its personalised experiences. Whether it’s customer loyalty schemes, POS, sales promotions or corporate gifts it will ensure clients’ marketing goals are exceeded with a highly targeted and relevant campaign.

Trade print supplier, Printvision (stand 63), houses the latest technology and fi nishing equipment to allow it to produce almost anything print based, from business cards, leafl ets, posters, brochures and stationery, as well as feather flags, roller banners, gazebos, exhibition stands and graphics.

Badged up

Don’t forget to pick up your free giveaway from Sanders Badges (stand 4), the largest UK and European manufacturer of button badges. It also supplies keyrings, vanity mirrors, fridge magnets and bottle openers from its site in Bromsgrove, Worcestershire.

The company manufactures a pin-free child safe badge and all its badges confi rm to EN71. All materials used in manufacture are 80% recyclable and 40% recycled.

Bizz Badge has more than 30 years’ experience of supplying badges, lanyards, trolley coins, air fresheners, and wristbands. Alongside these traditional items, it can provide 3D visuals and has a wealth of experience in product sourcing from the Far East, backed up by a comprehensive chain of audited suppliers and product testing procedures.

You can stick with Foremost Magnets (stand 180), the UK’s leading trade only supplier and manufacturer of promotional flexible fridge magnets. It guarantees to find a flexible fridge magnet solution to your enquiry. If it can’t, you will get 100 free promotional fridge magnets to promote yourself. Test them out.

Nobody understands animals like Ravensden and nobody has a range (Stand 8) of animal themed merchandise like it. The company claims to have the most comprehensive range in Europe. Many standard products can be branded, including personalised T-shirts, bandanas, scarfs or bespoke swing tags.

Don’t forget the bags.

Crazy Bags (stand 86) will be displaying more than 40 stock reusable bags alongside its best-selling luxury laminated paper and craft carrier bags. In house printing gives it maximum control over quality standards, with guaranteed delivery dates and great customer service. Help and advice is on hand at the show.

Food and drink

There will be sweet treats aplenty at the bpma show. Popkakery is showing its delicious cakes on sticks – designed to be tasty and memorable. Meanwhile, the Sweet People at Liquid Lens will launch lots of new products. Its Winter collection is a range of items for Christmas. Rainbows are 100% natural fruit and mint drops, Goody Good Stuff koala bears are made from natural fruit fl avours, and are suitable for vegans, plus Kosher and Halal certified.

German company Kalfany Süße Werbung (stand 188) brings its own IFS certifi ed production of candies, fruit jelly and chocolate, and branded products to Silverstone. Its in-house printing technology centre, has digital as well as modern fl exo and pad printing machines to produce individual packaging with customised advertising messages.

If you’re getting thirsty, Justadrop (stand 16) off ers branded promotional drinks, as well as confectionery. It supplies bottled water, juices, smoothies and energy drinks. It also introduced tea, coffee, wine, champagne, beer and spirits during 2016, so there’s something for all tastes.

Trophies and gifts

Crystal Galleries (stand 18) is showcasing glass and crystal decoration in a new dimension. Following recent upgrades to in-house capabilities, it can now off er 3D engraving for stunning results on items from paperweights to awards. It can also add your logo, photo or bespoke design to items with a full colour print. For something truly original, it can combine decoration techniques such 3D with full colour and sandblast engraving.

Business gifts supplier Preseli (stand 26) promises to update distributors on its fabulous products, including its new ponchos. There’s also a chance to meet its resident MAMIL (Middle Aged Man in Lycra) and to enter an exciting cycling challenge.

Regent Innovations (stand 36) launches a great new gadget product every month via mailer. It scours the world looking for brilliant novelty promotional products such as 3D Lights and a brilliant range of charging and travel products.

For high end, affordable metal gifts, Corporate Executive Gifts (stand 58) offers in-house laser engraving, assured quality control and a fast reliable turnaround. Its foam cutting service means presentation boxes can be produced for bespoke gift sets.

Music to our ears

Razamataz (stand 66) was established in 1978 and has built its reputation within the music and promotional merchandise industry. With in-house UK manufacturing and sourcing experience, its team are on song from quote stage right through to order processing, design, manufacturing and delivery. A comprehensive range of popular items includes T-shirts, bandanas, plectrums and many more.

KitsUK (stand 68), exclusively made in the UK by High Profile, offer an extensive range of lifestyle accessories. It has a wide range of standard kits available, with a huge colour palette to choose from. You can even design something completely bespoke.

For sporting promotion, sporting goods company Amer Sports (stand 76) has internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company offers advanced, performance-oriented products with attention to detail, high quality and functional dependability.

Timing is everything in promotion, so the aptly named Prime Time Company recently made a strategic decision to hold stock locally in Germany. It can provide express lead times of 2-3 days on plain stock and 5-10 days on printed stock. Specialising in premium designed patented products, 80% of its range is manufactured in 4-Pillar Smeta audited factories.

Finally, if you want people to walk all over your brand, check out Carpet Print (stand 119). It supplies bespoke printed rugs, mats and event carpeting for marketing, promotion, exhibitions and events; individually printed with logo, slogans, brand graphics or even photographs, so you’re guaranteed to put your best foot forward.

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