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Wild Thang backs river festival

Liverpool-based Wild Thang raised its profile after being chosen as headline sponsor of the International Mersey River Festival.

It carried out street, programme and website branding and social media and gave away more than 1,000 balloons and mint cards over the event weekend in June. It also designed a range of River Festival merchandise that sold out during the visit of Cunard’s “Three Queens”, the Queen Elizabeth, Queen Victoria and Queen Mary 2 cruise ships.

Managing director Andrew Dwerryhouse said: “The whole of the mayoral and culture team have made sure we had as much publicity as possible and really did maximise the opportunity.”

It is part of Wild Thang’s commitment to corporate social values and comes out of its participation in the 100 Club set up by Liverpool mayor Joe Anderson to harness business support for the festival.

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