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What’s new? This is the question everyone asks at Merchandise World

We asked some of the exhibitors and her are some of the products they suggested.

Briman member Sow Easy will be tempting green shoots with its custom printed Seedsticks, one of its most popular eco-friendly promotional products. The branded Seedsticks are impactful, memorable and fun to grow, helping to increase brand awareness and loyalty. Planet EcoBags will be showing its range of bags, including jute, laminated and DuraPaper, a super-strong combination of woven polypropylene wipe-clean interior bonded to a heavy brown or white paper bag exterior.

Where a paper bag is used once or twice, DuraPaper bags are used for months, are waterproof, and can be printed inexpensively. It will also introduce WizBags, Badger Design has been adding a selection of new coasters to its range, all suitable for four-colour process print. On top of its existing range it is bringing new rubber coasters that are flexible with a slightly glittery sheen, a 3mm cork backed coaster and a die sub glass coaster. Other options include trendy acrylic coasters which can be laser cut to any shape, and weighty ceramic ones for prestige clients.

Boosters is showing that paper still has a place with its range of litho printed year planners in sizes from A3 to A0 (and up to 1800x1200mm). Paper promotional products are among the most environmentally friendly in the world, all recyclable, biodegradable and compostable. Bang up to date is Italian company Filo, which has a smart new Bluetooth tracker that helps you to find all your valuables. Filo will be at Merchandise World for the first time to introduce the brandable Filo Tag Bluetooth tracker, which is completely designed and made in Italy. Filo calls it ‘the next generation corporate gift’. Pop along to its stand a see if you agree. Closer to home, Blackpool’s SPS is familiar at trade shows and always comes up with something new.

This time it will be launching the stylish Americano Cortado Mug, the hottest new addition to the Americano range of products from SPS. Manufactured in the UK, the glass-like appearance of this mug gives it a high perceived value, yet it is actually manufactured in plastic making it incredibly hardwearing and durable. It is available in clear only, with a choice of lid and silicone grip colours and a 30cl capacity. Your Gateway has relaunched industry favourite Trade Lanyards as a brand and trade offering in time for Merchandise World.

The move follows feedback from the industry and sees the company offering keen prices, short lead times and a wide range of lanyard and branding options. Your Gateway also offers Trade Chargers, Trade Apparel and Trade USBS as part of its brand. From Ireland, pen specialist Goldstar Europe sees Merchandise World as a great chance to catch-up with friends in the industry. The team will be looking to set the world right and even talk about pens at some point, particularly its SoftTouch range. Its much-awaited mini catalogue will be fresh off the press with price and branding offers, just in time for festive giving. MidOcean Brands is looking at Christmas and beyond with its latest catalogue. Festive items include a Bluetooth Jingle Ball speaker for blasting out Yuletide faves, colouring balloons and pretty tealight candle holders.

Elsewhere, it has a stack of tech items, from wireless chargers to phone stands and drones. The team at British Made Promotional Merchandise has created a brand new, modern take on a classic piece of promotional merchandise, the tea towel. Traditionally imported from the Far East, BMPM spotted a gap in the market and created a British made logo printed tea towel with full colour print. Manufactured from a premium cotton fabric for the drying part of the cloth, it is finished with luxury dye-sublimation fabric for the full colour, photography print area. Available from just one unit and made to order in Lancashire these tea towels are perfect for museums, zoos and aquarium gift shops, small coffee shops and local businesses. Of course, there will be plenty of other products on show in Farnborough. Don’t miss the opportunity to catch up with your peers.

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