The BPMA at Merchandise World
As a joint partner in Merchandise World with Sourcing City, the BPMA was out in force in Milton Keynes. The Association held an informal drinks reception on the evening prior to the show to give members a chance to network ahead of the following day’s activities.
On the main day of the show, BPMA staff, led by CEO Jon Birrell were on hand on the BPMA stand to deal with industry enquiries from members and provide information on the Association’s services for those who wanted to join. In line with the Eco World theme of the show, and the issue of Product Media that was produced for Merchandise World, the BPMA was also undertaking research among visitors to ascertain the level of interest in sustainable merchandise and practices. This research will be released in due course.
A seminar theatre on the BPMA stand also played host to sessions designed to provide members with information that could be used to help them do their jobs better. Kate Marchant, regional HR consultant at BPMA member services partner Croner, provided an eyeopening session on the upcoming Good Work Plan, which is due to come into place on 6 April 2020, with big implications for small businesses. Many of those listening were surprised by the scope of the new legislation. The BPMA helpline can provide advice on how to tackle its implications.
BPMA board member for marketing, Melissa Chevin provided an animated presentation on making the most of social media, which prompted much debate among attendees on how best to make use of the various powerful social media channels. “Social media is a key tool to marketing your business in channels where people increasingly hang out, but you must be willing to commit to it,” she said. Outlining some of the key principles for effective social media amplification, the session covered important areas including content creation; getting started; choosing channels; boosting engagement, and establishing the frequency of communication.