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The Best of British

There are multiple benefits to working with a homegrown supplier, says Phil Morgan.

There’s a lot to be said for Great British Brands. The title alone carries an air of pride, quality and reliability; from Aston Martin and Harrods, to Fortnum & Mason.

As one of the founding members of the Briman Group, SPS, along with several other businesses, is taking great effort in communicating the benefits of buying British.

First, what does it mean to be ‘Made in Britain?’ The Briman Group definition is that more than 50% of a product must be made in the UK. We’re not talking about the decorating side here, but the actual manufacture. So why does this matter? Let’s look at some benefits.

Lead times

If you need a product quickly, and it’s not something regularly held in stock, then you’re a bit stuck if you’re looking at importing. General shipping times are around 16 weeks, and how many promotional campaigns are planned that far in advance? With a British manufacturer, if it’s not already on the shelf, then it
can be made in a short amount of time, and shipping will generally take a day once the product is complete.

Minimum order quantities

Again, buying from a British manufacturer gives you more flexibility in your order, since the products are in the UK. Instead, your minimums will simply be based on efficient manufacturing, often as low as 120 pieces.

See it in real-life

We run regular ‘bootcamps’ in Blackpool, where distributors come on site and take a factory tour, and even try product branding – it’s like watching kids in a sweet shop! Imagine that same reaction with your customers when you bring them on site to see their product being made.

Collaborative working

It can be easy to build a strong working relationship with your British manufacturers, leading to great collaborative working. Your suppliers want to help you offer
the very best to your customers, and will be happy to work with you on custom ideas – helping you to wow your customers with something truly unique.

If you want to know more about British manufacturing, and the benefits it can bring, go to brimangroup.co.uk.

Phil Morgan is managing director of SPS

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