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The Advantage Group made a return to Sopwell House Hotel and Country Club, St Albans to celebrate its 17th annual catalogue launch and awards dinner. 

A record attendance ensured a fun, lively atmosphere with Group Member of the Year being picked up by Mojo Promotions. Outstanding Branding and Stay Sourced, the Group’s most consistent award winners, collected Highly Commended positions, while Initial Incentives took the position of Commended.

Best Catalogue Cover of the Year went to Face 2 Face and Best Use of Website to Promo Brand.

Special awards were presented to Pinfold Promotions and The Sourcing Team to commemorate its 20 years in business.

On the supplier side of the awards, LogoBugs Plus scooped the top prize of Group Supplier of the Year, with Mid Ocean Brands and Impression Europe being recognised as Highly Commended. Desk Top Ideas was Commended.

Day two of the event saw the new Advantage catalogue launched, with many members calling it their best yet. Lawrence Angelow, director, Advantage Group, said: “To receive such great feedback is hugely gratifying, and it’s good to know that after 17 catalogues we are still setting such high standards. The switch to uncoated paper this year has given the catalogue a truly luxurious feel.”

The members meeting also featured a post-Brexit discussion with five leading suppliers invited in to join the debate on a topic that all agreed could not be ignored. Following the meeting, a product showcase saw 40 key suppliers exhibiting their ranges to a full house. Such was the success of the event that next year’s dates have been confirmed at the same venue.

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