According to a recent study by Barclays Bank, the average cost of each case of cyber fraud is more than £1,000 per attack, and 29% of cyber fraud attempts against small businesses and SMEs are successful. What’s more, 10.6% of those who took part in the study revealed that they had been victims of cyber fraud, and 8.58% of these had to make staff redundant to cover the costs. With 43% of all cyber fraud attempts being against small businesses and SMEs, this is an area that cannot be ignored.
senator®’s Nicola Durant gives us the inside know-how (quite literally!) on how promo suppliers can achieve more equitable margins and repeat orders on promo pens by providing their customers with better advertising exposure.