Round-table explores product media in charity sector
The bpma joined the Institute of Fundraising (IOF) at a round-table event to explore the effects of branded merchandise in the charity sector.
During the lunch at the Grange Hotel in London’s Tower Hill in May, an interesting debate ensued about how much merchandise is used for promotional use and how much for revenue generation. The bpma is producing a white paper for IOF members to help them make the most of product media.
Director General Gordon Glenister commented: “This is the ﬁrst charity round-table event we have organised and I am thrilled with the positive effect it’s had in terms of supporting the merchandise cause.”
Adam Bryan, Director of the IOF, added: “Many of our members invest in branded promotional products either to raise cause awareness or as a revenue generator and it’s important we keep them aware of developments and best practice.
Charities present included The Marie Curie Foundation, The Princes Trust, Islamic Relief UK, The Make-A-Wish Foundation and Macmillan Cancer Support.