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Ralf Uwe Schneider announced as new head of PSI distributor network

Promotional products are his (professional) life – and have been for 25 years. From 1st November, he will continue on this path for the PSI. Ralf Uwe Schneider, who currently serves as Senator GmbH’s vice president of sales and director of sales for Germany, Austria and Switzerland, will take over as the new head of of PSI Distributor Sales & Services on 1st November.

In this role, the 48-year-old, originally a banker by trade, will be responsible for supporting the approximately 4,000 promotional products consultants organised in the PSI Europe-wide.

He will succeed Jens Plass (48), who’ll switch jobs internally to become team leader in charge of marketing Reed Exhibitions’ materials trade fairs. These currently include the network of ALUMINIUM trade fairs worldwide as well as COMPOSITES EUROPE and IEX Insulation Expo.

We’re very pleased about gaining an industry insider and sales pro for our team with Ralf Uwe Schneider, a successful leader with 25 years of management experience in major companies of the promotional products industry”, says PSI managing director Michael Freter. A native of Germany’s Rhineland region, Schneider launched his own career in the promotional products market as a promotional products consultant.

He quickly rose to success in sales – moving from Gebr. Richartz & Söhne to Jung Bonbonfabrik, then to Post-it® Promotional Products and, finally, to Senator GmbH.

Daniel Jeschonowski, Senator’s managing director, is glad to see Ralf Uwe Schneider make such a huge career move: “Mr. Schneider is one of the most experienced colleagues in the promotional products industry. Together, we’ve successfully restructured Senator over the last twelve months. Our five sales reps will now work even more closely with our back office, while I’ll continue to manage sales for the entire group. Gaining traction at Senator would have been extraordinarily difficult for me without Mr. Schneider. I’d like to express my personal thanks to him for sharing his great expertise and showing me the ropes of the industry!”.

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