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Raising the Standard

Educating the industry and raising standards and best practice remain high on the bpma’s agenda, through its Charter Status and education programme, says Daniela Arena

The world is changing fast and the demands of our industry are changing just as rapidly. The bpma Charter Status is designed to both develop and, subsequently, achieve the highest standards within our specific niche of the promotional marketing discipline.

Primarily, the Charter Status is aimed at increasing the level of professionalism of both distributors and suppliers, as it is becoming increasingly apparent that more end users are seeking to purchase campaign products through a recognised supply chain. End users who approach the bpma for tendering information will only be given details of charter members.

Our charter members are perceived to add essential core values to the supply process, with creativity, safety and professionalism being implicit. Anecdotal evidence suggests that the bpma Charter Status
is working successfully in conferring trust and reliability in its holders. To find out more about Charter and how it can benefi t your business, please visit me on the bpma stand during the bpma show. I will have checklists and be able to help you apply for your charter status.

The other area I am really keen to support our members in is education and professional development. Learning and development plays an important role to all of us. With more than 130 learners currently on the programme, I am determined to see many individuals and companies grow and develop through the education platform and succeed in the TPM, CPM and MPM examinations.

Companies are already reaping the benefi ts from registering their staff  on the education programme and progressing to a successful exam results. bpma members Premier Print & Promotions,  Impamark, Arcadia, Brand Addition, Outstanding Branding, Allwag Promotions, and Steel City Marketing, alongside suppliers such as B-Loony, Senator Pens, Listawood and Liquid Lens are using the education programme to train a majority if not all their staff  through training and development and for new staff  as an induction tool.

The bpma education programme off ers an introductory session, factory visits, an online platform with more than 80 videos and PDF topics to study over a range of subject categories including industry fundamentals, product, decoration, product compliance, customer service, sales, marketing, fi nance, sales management, business management, HR & legal, ethics, purchasing & procurement, and web software & data. New content will be added throughout the year to complement the existing material and to bridge skills and knowledge gaps.

Come to the bpma stand for a demo of the education programme while you select one of our popcakes, kindly supplied by bpma member Popkakery.

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