PSI is a great place to meet up with friends – and to enjoy business, says Colin Loughran

“We’re looking forward to PSI because we enjoy meeting up with friends in the industry across Europe. Everyone is very welcome to join us,” says Colin Loughran, General Manager of Goldstar, the pens specialists.

“Some may say selling pens can be boring, but not at Goldstar. After all, who wouldn’t want to sell the leading promotional items in the industry? We enjoy doing business, we want to make it fun and enjoyable for everyone around us,” Colin Loughran continues.

“From the design of our stand and product presentations to the party on our stand, we add colour and fun to the experience of exhibitions. We’ll be first with the music and hospitality to celebrate at the show, not to mention the ‘open house’ on the stand at the end of the day.

“Of course, we do have plenty of new pens and capabilities to talk about, how we are investing €2m in new printing and engraving technology plus much more.  

“Making the pen business enjoyable and fun is in our DNA. It has been at the heart of how we operate since we started five years ago and it runs throughout our company from product development and marketing to our sales and customer service. Everyone who comes to see us at PSI will experience it.

“We’re looking forward to seeing everyone there”

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