Promotional Products Week Raises More than £11,000 for Pancreatic Cancer UK
This year’s PPW, the fourth, was different and formed part of a whole week of activity by the BPMA.
The new look BPMA show was the main event and saw PPW teaming up with a major charity in the form of Pancreatic Cancer UK.
Promotional Products Week’s main purpose is to raise the proﬁle of our industry as well as creating some excitement within it. A number of members got involved. Outstanding Branding launched its own OBTV channel, which has already reached more than 5,000 views.
Photographs of Ellie the Elephant, the BPMA’s Promotional Products Week mascot, were also taken in various locations across the Capital, including Tower Bridge, Hays Galleria and a supermarket shelf, to name a few.
Meanwhile, Clara the Cow hit the streets of London once again to draw attention to the PPWeek cause, handing out branded bags of chocolate eggs. The BPMA also ran a Twitter and Facebook programme to highlight the event.
Director general, Gordon Glenister, took Ellie to Spain, and featured many photos en route, including at the airport, and even sunbathing, showing the value of promotional branded beach towels. She was even spotted boarding Eurostar.
Keniz Budhabhai, marketing and communications co-ordinator, Brand Addition explained how the company took Ellie the Elephant on work experience. “We shared the
ins and outs of the business, everything from creative designs, ICT, customer service and ﬁnance to warehousing, compliance and sales. Ellie learnt how Brand Addition works collectively as a team to service a global market. All of Ellie’s adventures were shared on Facebook and Twitter.”
BTC also joined in the PPW fun and said: “Team BTC thoroughly enjoyed blowing our trumpet during PPW, coupled with an impressive awareness campaign focusing on the beneﬁts of promotional products and the ROI they can generate. Looking forward to PPW2017!”
Overall activities raised in excess of £11,000 for Pancreatic Cancer UK. The charity expressed its gratitude to BPMA members.