Promotional Products Week 2015 certainly did invoke action
Members of the bpma ran activities across the country to support this year’s campaign.
The industry got behind the third Promotional Products Week (PPW) in September to raise the proﬁle of promotional products and encourage their use within the marketing mix. Activities throughout the week engendered many thousands of media impressions as member companies swung into action.
It saw the release of new research from the bpma into marketers’ attitudes to branded merchandise, which revealed the pen was still respondents’ favourite promotional item. See page 37 for more on this research.
The theme of PPW this year was “Promotional Products Invoke Action” which was designed to encourage the sharing of photos of branded merchandise being used, many of which were displayed on the bpma’s Pinterest and Facebook pages.
Many hundreds of #PromoThePanda cuddly toys supplied by Ravensden were distributed too, with “panda” appearing in all sorts of locations and photos that were widely shared on social media. The bpma embarked on a week-long campaign to promote buying from a bpma member and why promotional merchandise should be used as a key part of all companies’ marketing mix.
Mailing pieces and emails were sent to thousands of marketers and buyers with personalised Cross pens, and phone chargers supplied by Desktop Ideas were sent to a number of media personalities. The bpma team took to the streets of London in support of the campaign, lobbying big businesses, marketers and the general public at a variety of locations, with PPW clothing sponsor Elevate providing garments especially produced for the occasion.
The culmination of the week was the celebration of the bpma’s 50th birthday with an evening champagne reception and cruise on the Thames – more on this on page 18.
Leading distributor Brand Addition kicked off the week on Twitter using #PPWeek and a morning cup of tea to demonstrate that a free toy in limited-edition packs of PG tips was a desired commodity.
The Sourcing Team held a showcase event and invited their customers along. A wide range of branded merchandise from key suppliers was available and nearly £1,000 was raised for charity.
Liverpool-based Wildthang ran competitions and numerous email campaigns sharing industry research and were also involved in a Free Liverpool fundraising concert generating £2,000 for charity.
In Leicester, Everything Branded sent out a customer-wide awareness e-shot followed by daily offers including free selﬁ e sticks and power banks.
London distributor Outstanding Branding charmed the morning commuters at London Bridge station with offers of branded love hearts while raising money for charity. The whole team wore branded clothing with company mascot Clara the cow taking centre stage.
In addition to supporting #PromoThePanda, the BTC Group used branded selﬁ e sticks and other products as part of a wide-ranging awareness campaign.
Great Central Plastics ran a competition inspired by #PromoThePanda. See page 22.
Allwag Promotions of Chelmsford released 2,000 branded balloons as part of a charity balloon race for the Helen Rollason Cancer Charity with a chance to win a free balloon ride.
Many trade suppliers supported the week with products, getting involved in a wide range of activities through promotional merchandise distributors.
Gordon Glenister, director general of the bpma, commented: “We have put a lot of effort into raising the proﬁ le of the promotional products industry throughout the week and I am pleased to see so many of our members getting behind this important initiative.”