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Promotional merchandise in the spotlight

Marketers from around Peterborough took away a host of new ideas following a recent seminar organised by promotional merchandise firm Vibrant Colour.

More than 40 people attended the free half-day ‘Celebration of Communication’ event which was held at the Allia Future Business Centre, and covered a range of topics.

Marketing psychologist Katie Hart, of Rhetonic, covered the differences in marketing to different genders, ensuring messages are responded to positively by different audiences. Dean Lynn,
associate director of Datify, a digital marketing agency, went back to basics, ensuring delegates knew what to plan for in their marketing strategy. Gordon Glenister, director general of the BPMA,
shared ideas on making the most of promotional merchandise, alongside a comprehensive merchandise showcase.

Christopher Smith, director of Vibrant Colour Print and Promotional Merchandise, who created the event, said: “It was great to bring together marketers from across the city, and from post-event feedback, it seems like everyone took away at least one piece of new learning.”

“I was delighted to learn a couple of delegates have had conversations between themselves after the event developing plans, and I’ve already helped several businesses develop exciting and effective promotional merchandise making use of the ideas and inspiration they picked up from the event.”

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