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Printkick keeps it simple with online focus

Gift Selection, a promotional products distributor for more than 30 years, is rebranding as Printkick, and developing its e-commerce capability in line with customer demands.

Inder Brar, managing director, Printkick said: “We are excited about our brand change which reflects our commitment to continual innovation, especially with regards to our online presence. The promotional products market is on the cusp of technological disruption, and Printkick is our vehicle to respond to rapidly evolving end customer demands.”

He added: “Year-on-year growth and changing end customer demands were a major factor in the rebranding.Today’s millennial buyers demand a different experience to a traditional B2B selling style. We need to keep one step ahead of customers, competing  against the likes of Amazon for a retail-like experience.”

Printkick and its sister websites, currently in development, are designed to provide customers with a flexible, powerful and simple e-commerce platform to order branded merchandise. A new strapline, ‘Branding Made Simple’ reflects this.

Its focus on e-commerce as the future of promotional merchandise will provide a flexible, design-led solution to end user customers, it claims. Traditional off the shelf systems struggle to cope with the volume and complexity of data involved in creating personalised items. This, coupled with a lack of consolidated technology, including punch-in systems for orders, means that email is still the preferred method of order input. This can lead to double keying and inefficiencies.

This data challenge is both an obstacle and an opportunity. Printkick believes that suppliers with unique products and print processes will win out in the long term.

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