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Premier Brands Adds Sales and Marketing Role

Steve Gadd has joined the growing promotional product division of Premier Impressions in the new role of sales and marketing manager.

The former Logobugs Plus UK sales manager has been tasked with ramping up sales activity with distributor customers, buoyed with the introduction of two new products. The Marathon and Ezee-Write pens were launched recently and both products have received positive feedback.

Alan Stride, managing director, Premier Impressions, said that following the introduction of a number of new product ranges, such as PromoMate, uni-ball and Markie pens, and CamelBak sports bottles, it was time to take things to the next level for distributor clients.

“During the last few years we have invested in new systems and increased our internal sales team in order to support the promotional trade with our expanding range of products,” he said. “Steve’s new role as sales and marketing manager will allow us to expand our sales opportunities externally even more, whilst also providing internal management of the day today running of the sales and marketing departments.”

Gadd said he was looking forward to the challenge of continuing sales growth and raising brand awareness of the Premier Brands portfolio.“The products we have are up there with the best that are available in the industry and the team’s task is to offer these to the trade combined with a world class service from our Newhaven Facility.”

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