BPMA releases new consumer research

Presented during the virtual BPMA Conference, CEO Carey Trevill revealed a summary of consumer reactions to merchandise. The research, paused at the start of lockdown, examined topical questions about consumer expectations for merchandise and goods such as face coverings and hand sanitiser together with recall for merchandise.

Continue reading

Introducing House of Inspiration

PF Concept is delighted to announce the launch of its new marketing concept “House of Inspiration”. The concept went live on September 1st. House of Inspiration offers the promotional distributor a wide range of digital tools to use in their digital marketing to their customers. From digital catalogues to social media content to a new print-on-demand option, all accessible via the PF Store.

Continue reading

BPMA Virtual Conference commences tomorrow!

As we start September with anticipation for what the next few months hold; the BPMA team has turned its attention to the BPMA Conference live event on 9th September followed by a dedicated meetings week for BPMA members to connect and meet between 10th-16th September within the virtual platform.

Continue reading

Changing pace

It’s the middle of August and usually time for a well-earned break before the next phase of the year. With holidays taking on a special significance for many this year as we pause and look ahead at the signs of change, we look to indications of growth and optimism from the end user market to influence thinking and planning. Look out for industry research report and views in this newsletter.

Continue reading

Split markets

End user research carried out by the DMA has indicated a mixed bag when questioned about the impact Coronavirus has had on the ability to carry out marketing programs. With 52% still feeling pessimistic, evidence shows that customer trust is building back in brands to as much as 40%. When considering impact of the ability to carry out marketing programs during this period, 40% of marketers reported it was the same with 27% saying it had improved.

Continue reading

© Copyright 2021 The BPMA | All rights reserved.