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PSI 2016 – Builds on Success

Gordon Glenister spoke to PSI Manager director Michael Freter at the high profile show

As Europe’s largest promotional products industry show, PSI 2016 in January saw an increase of 8% in visitors, and an increase in overseas visitors to the Düsseldorf event of 55%, the best result for over six years.

Show owner Reed Exhibitions recorded 932 exhibitors and 16,810 visitors. There were a number of initiatives at the show, some of which were brand new, and some of which extended previous successes.

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New marketing show supported by bpma

The bpma will be hosting an exhibition stand at the new B2B Marketing Expo.

Taking place on May 11 and 12 at ExCel, the high-profile event is expected to attract more than 6,000 B2B marketing professionals. 

The bpma’s Gordon Glenister will be speaking at the event alongside other leading experts, including the head of UK B2B marketing at Google, the CEO of Saatchi Masius – part of the Saatchi & Saatchi network – and the head of Digital Strategy from Salesforce.

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Great Central Plastics scores with Dion’s Dube Shakers

Great Central Plastics has teamed up with former football star Dion Dublin for its latest project, Dube Shakers.

Dion worked with Great Central Plastics, using the company’s in-house product development service. He gave them the design to replicate and the task of playing around with different materials and contents to perfect the array of different musical sounds that the Dube Shakers offer.

The Dube Shakers are cube percussion instruments, launched by Dion himself. 

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Senator Pens appoints new Account Director

Senator Pens has announced the promotion of Nicola Durant to account director.

Previously senior account manager, Nicola will now oversee the UK/Ireland account management team and the development of core accounts. With extensive knowledge of the promotional industry garnered over 16 years, Nicola is well positioned to help drive the company’s strategic development.

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Sad loss for Impamark

It is with regret we announce the recent passing of David Thurgood, founder of Impamark.

David started Impamark in 1969 in North West London, originally as a manufacturer of small leather goods. It moved to in Burnham-on-Crouch in 1975 and advanced into screen printing of garments, stickers, engraved metal and crystal products, and later printed ceramics and glassware.

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PPD Awards celebrate success

Congratulations to the winners of the PPD awards, which were held at the end of January at the Ricoh Arena Coventry.

  • Supplier of the year 2016: BTC Activewear
  • Distributor of the year 2016: Dowlis Corporate Solutions
  • Industry Unsung Hero: Steve Samuels. Steve was overwhelmingly voted the winner for his work to raise money for The Cystic Fibrosis Trust.
  • Best place to work: LSi

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Marketing Week Live – innovators assemble

2016 marks the fifth year of the partnership between the bpma and leading industry event Marketing Week Live. 

The bpma will have a stand at the show, as well as delivering a presentation on the Brand Engagement & Innovation stage, which will be essential for any marketer who wants to understand the power of merchandise to better engage with prospects.

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SPS signs exclusive with Touch of Ginger

SPS has announced an exclusive new agreement with Touch Of Ginger.

The deal sees SPS become the exclusive supplier of the popular KitsUK range of lifestyle accessories for the promotional market, across the UK and Europe.

SPS CEO Phil Morgan said: “As a proud UK manufacturer, we’re always looking for ways to extend our offering to the market, especially with products manufactured in Britain. 

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Paper Innovation raise charity cash

A New Year’s Eve raffle organised by Paper Innovation raised more than £400, with the money donated to local charity the Space Centre.

Paper Innovation CEO Steve Johnston donated the first prize of a week’s holiday in a luxury villa, along with supply of raffle tickets and promotional flyers. Ironically Steve sold the winning ticket to his fellow Preston North End senior walking footballer Fred Roberts.

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New European Promotional Products Organisation planned

The agenda for a new pan-European organisation promotional products organisation was set out at a meeting at PSI in January.

A number of European trade associations were represented, including the bpma, 2FPCP of France, BAPP of Belgium and PPP of the Netherlands, along with the existing EPPA board including Gabriele Moese (Fyfar) of Spain & Portugal, Kjell Harbom of NAPA Scandinavia, Annette Scott of Promota and Ralf Samuel of GWW Germany.

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Tougher new rules on Powerbank imports

New international shipping regulations have made it tougher to air freight Powerbanks and other devices that have lithium batteries, as well as adding to the cost of shipments.

A number of leading freight carriers from the airline industry are now strictly enforcing the International lithium battery regulations, which were technically mandatory from January 2015. Among other things, the rules stipulate how batteries should be packed, as well as prohibiting lithium metal batteries being shipped without equipment on passenger aircraft.

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Growing Pains?

Phil Morgan, the CEO of SPS, looks at getting your business in shape for 2016.

As we start a new year, what are your business objectives for 2016? I’d hope that one of them includes ‘business growth’ – isn’t that what it’s all about?

Even in a challenging economy, you can still make plans for your business designed with growth as the main aim. But here’s the thing – It’s not just about planning to increase sales by 10%, increase market share by 5%, or expand into three more countries. You need to consider the bigger picture and adapt your business in order to handle the growth you’re aspiring to.

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Dunelm Office and Meeting Room Bundles

Dunelm Glass is always looking for innovative products and solutions, and sales manager Chris Smith has shared some of the company’s latest offerings.

“Our bundle packages are set to go really well, based on customer feedback, and we are offering value-for-money executive office and meeting room sets, perfect for any business. There are two great bundles to choose from at an affordable budget, suitable for everyone from small companies and large blue-chip organisations.”

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SPS EU gains exclusive UK supply deal with Contigo Drinkware

SPS EU is now the exclusive supplier of Contigo products to the UK promotional merchandise market. The deal gives UK customers a simple and reliable way to access the prestigious American brand, along with all the benefits of the service levels provided by SPS.

The new agreement builds on the longstanding reputation of SPS in the UK Drinkware market for quality branded thermal mugs and water bottles. The company’s share of the UK drinkware market has grown in recent years, driven by the huge popularity of the Americano Thermal Mug range and H2O Active Sports Bottles.

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New Products for 2016

Technology Gifts 2016

The Pen Warehouse and Snap Products have released Technology Gifts 2016, packed with innovative ideas to promote businesses and brands.

With touchscreen technology everywhere, organisations are keen to associate themselves with smartphone and tablet related products as their frequent use offers great brand exposure.

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Creating quality product images at no cost

Suppliers and distributors alike seek to show off their products in the best possible light. Preseli, along with many other companies in the promotional industry, spends huge amounts of money on high quality photographs, to ensure the products are perfectly presented for printed and online media as well as being blown up and enlarged on presentation banners and exhibition stands.

However, on occasion and with particular products that allow for it, Preseli tries to do something a little differently with their photographs and importantly produce them at zero cost.

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bpma Golf Day returns

The return of the traditional bpma Golf Day was welcomed by members despite the challenge thrown down by the weather.

Back in the bpma schedule after a gap of a few years, the event was held at the prestigious Grove resort near Watford, famous for hosting G8 meetings and X Factor auditions as well as championship golf.

The weather on October 21 was atrocious for the start of the tournament, although it did clear up later in the morning. The event was organised by TKG Europe and supported by Crystal Galleries and Titleist, and was well received by the members and guests who competed.

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bpma Christmas lunch sees out the year in style

The bpma Christmas lunch brought 2015 to a close in fine festive style. More than 140 guests attended the event, held for the first time at the Cumberland Hotel at Marble Arch in London, on December 11. The new venue went down a storm, with a number of members even deciding to make a weekend of it by staying over.

Chairman Matt Franks opened the proceedings by sharing some of the highlights of 2015 but also looking forward to some of the Association’s plans for 2016. Guests were entertained royally by Paul Sinha, who most would know as one of the celebrities from the TVs quiz show The Chase. Paul is however a renowned and highly acclaimed comedian and had much of the room in stitches. 

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Don’t close the book on catalogues yet

The promotional gift catalogue is a stable part of many distributors marketing campaign, but with the growth in digital spend, Gordon Glenister investigates the impact on catalogue usage.

With an industry value approaching £1bn, conservative estimates suggest that over £600m is managed within the catalogue groups. At least 300,000 catalogues have been sent out through the major catalogue groups.

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bpma Show set to be a winner

Stands for the bpma show are going quickly, with over 65 trade suppliers already exhibiting. Leading brands like SPS, Senator, Brunel. Liquid Lens, Crystal Galleries, The Carole Group, Impression Europe and many others will be providing an excellent opportunity for members to engage in what is truly one of the best venues in central England – Silverstone. 

Leading distributors have welcomed the show including Chris Lee, CEO, Brand Addition, who says: “We are delighted that the bpma will be representing our industry by hosting their own show from 2016. The location is ideal for us, allowing all of our people in London and Manchester to attend the whole day.” 

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