Trained in Promotional Merchandise

It is so nice to see and hear that education and training remains firmly on everyone’s agenda for 2017. The demand for a flexible industry specific training programme that can be integrated into each business is rising steadily from both suppliers and distributors.

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Fighting for the Fans’ Hearts

Event Merchandising has been involved in the world of wrestling for more than 20 years. With the sport set to make a high-profile comeback on ITV as World of Sport Wrestling, Event Merchandising MD, Jeremy Goldsmith interviewed wrestling star and the show’s producer, Jeff Jarrett, about the importance of merchandise for fans of the sport.

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Marketing Week Live Hits the Target

The ninth Marketing Week Live took place on 8-9 March, with organisers praising the event as a huge success. More than 5,500 marketers descended on Olympia London for two action-packed days meeting leading suppliers, networking with industry experts and listening to case study presentations from leading brands.

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Testing Times

We live in an increasingly litigious and competitive marketing environment with businesses understandably trying to maximise income and minimise outgoings. A fake test certificate costs approximately RMB 3,000 (£330) against RMB 12,000 (£1,300) for a genuine one.

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