BPMA Education Programme

HAPTICA® live ’17: Impossible not to feel

In a (marketing) world that becomes more digital all the time, the communications with customers often become fleeting and less tangible. However, trade visitors, who attend the HAPTICA® live ’17 in Bonn/Germany will experience that marketing can also be sensual and concrete: On March 22, 2017 the “Experience of Haptic Advertising” at the World Conference Center Bonn will present marketing tools that are impossible not to feel and that convey long-lasting advertising messages to the target group.

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Football drives merchandise fan mania

I was privileged to go and witness the merchandise operation of Glasgow-based promotional products supplier and bpma member, BIG in the UK, the exclusive on-site sales provider to the world’s biggest single-day sporting event, the UEFA Champions League Final. The 2016 final between Real Madrid and Atletico Madrid, was held at the San Siro in Milan, Italy. The 80,000 crowd is provided with the best in terms of security, hospitality, experiential marketing and obviously official merchandising.

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Presenting products the right way

Technology has freed distributors to sell more promotional products, says Sourcing Machine’s Charlene Barbarino.

All distributors have had the call from one of their clients who want a promotional product but are not sure what and need a load of ideas to be sent to them. With thousands of products available, it’s often difficult to know where to start. In the past, there were two options. You could send the latest catalogue and wait a couple of days for it to arrive.

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Recognition and motivation for PAGE members

The PAGE group launched its 2016 catalogue to members before its 2016 conference and awards dinner where it celebrated its distributors. Held at Brandon Hall Hotel & Spa in Coventry on 2 June 2016, the conference was followed by a table top exhibition where 33 suppliers showed the products that had been selected for the new catalogue. The awards dinner was attended by 150 dinner guests including the top UK business gift suppliers and distributors.

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Accolades for pen players

For the second year running Senator Pens has scooped the ‘Encore Supplier of the Year’ award, as voted by Encore group members. Meanwhile, The Pen Warehouse was the winner in the hard-fought Supplier of the Year award by The Envoy Catalogue Group. It came third to Senator in the Encore catalogue awards.

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Promote Your Brand for PPW

Now in its 4th year, Promotional Products Week (PPW) will be partnering with Pancreatic Cancer. This year it takes on a new twist as the bpma education day, the new bpma show and the new look bpma awards will be a part of the week too.

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Sourcing City unveils plans for managing industry data

Product Media was invited to attend one of the five presentations around the country to understand Sourcing City (SC) plans to tackle one of the promotional merchandise industry’s biggest challenges. David Long, chairman of SC, has now engaged with more than 200 companies. The problem of a single hub where suppliers can enter data in one system then retrieve it has been an issue for many years.

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Fluid Branding’s 2016 UK Wide Expansion

Branded merchandise supplier Fluid Branding has opened three new offices within the first four months of 2016.

The expansion adds offices in Carthorpe in the North East, Camden in London and most recently, Manchester, to the existing four offices in Cornwall, Plymouth, Bury St Edmunds and Leeds.

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