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Listawood French expansion

European manufacturer Listawood has appointed Hervé Argenson as business development manager for the company’s new French office, just outside Paris, France. Argenson joins Listawood’s team of business development managers throughout Europe and will develop its presence in the French market.

Previously working for Les Specialistes supplier Adelaide, Argenson has more than 10 years’ experience in the promotional merchandise industry. He will be supporting Listawood’s increasing number of French distributors.

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Shake up at new BPMA board

A number of high-profile members have taken up roles on the BPMA, while others step down.

Matt Franks takes over the role of president from Neal Beagles, while new chair Graeme Smith takes over as chairman.

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Listawood’s cup winner has the winning formula

Having been overwhelmingly voted the best product using ‘The Winning Formula’ logo created especially for the inaugural BPMA Show at Silverstone in September, Listawood’s straight sided stackable mugs are now available with a chrome holder for three mugs. 

After considering the clean, sleek lines of The Winning Formula design, Listawood decided that keeping it simple would be the key to successful use of the graphics. Clever use of its unique, in-house spray-coating line combined with the TruColour direct print technique enabled Listawood to create simple, yet stunning designs. 

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Double recognition for ASL at IPM Cogs

ASL was a double winner at the recent IPM Cogs awards, held at the Renaissance St Pancras, London on 23 September.

The company picked up Gold in the Promotional Merchandise category for The Magic Bow. It also picked up the Bronze in the category for its Lipton Bauble.

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Credit Where it’s Due

New companies can slip through standard credit reporting mechanisms. Vigilance requires a more robust approach, says Mike Collins.

Being in credit management never ceases to amaze. A new collection challenge or scam is but one phone call away.

Two months ago I had not heard of Merchandise Specialists Limited of 75 Shelton Street, Covent Garden, London, WC2H 9JG (Registered Number 10171356). The names of the sole appointed director Adam White or former director Alison Parkes also meant nothing.

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Book Speaks Volumes on Promo Power

Club Row Creations director Mo Yusuff promises to dispel the myths about promotional products in his new book Promo Power Supremacy.

I’ll probably make other suppliers spit blood for saying this, but people in this industry who endorse the myth that you need to buy promotional products to create brand awareness are talking total B.S,” says Club Row Creation’s Mo Yusuff.

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Graeme Smith heads new BPMA team

Graeme Smith, Managing Director of the Cyan Group took over from Matt Franks as new chair of the BPMA at the recent AGM.  Graeme has been involved with the board for the last 5 years and is passionate about the world of promotional merchandise.

Before joining Cyan Group, Graeme was a professional rugby player and enjoyed a brief but successful career in both rugby union and rugby league. He was lucky enough to represent England and Scotland at junior international age groups. The experience he gained from playing in the top flight was invaluable and many qualities he learned during this time have been able to translate through into the workplace. In 2008 Graeme took part in the inaugural BPMA Academy – Certificate in Promotional Merchandise and achieved a distinction grade.

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Why Saying Thank You Is Still One Of The Most Powerful Benefits Of Using Branded Gifts

As the season of goodwill is upon us, many brands are wondering what to send to their customers this Christmas. If a company wants to avoid getting lost in the mass of corporate Christmas cards (or worse still: eCards), they should use this end-of-year opportunity to go a step further and say thank you in a creative way.

The digital world of social media means that word of mouth is a must-have strategy for every business. All year, companies do everything they can to control how their brand is perceived across these channels, spending millions on social media campaigns, but a good old-fashioned, tangible Thank You can have an equally strong impact.

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Vera Jezkova joins Impression Europe

Impression Europe is pleased to announce that Vera Jezkova has joined them as Confectionery Development Manager.

Vera has a wealth of experience in the confectionery market and worked for United Biscuits on their retail side for 4 years. She then progressed to their private label division where she worked until December 2013. In January 2014 Vera joined German confectionery giant, Kalfany, to develop their promotional confectionery division in the UK & Ireland. She remained in that role until she left in March, 2016 to study full time for a bachelor degree in Business, Psychology and Social Marketing. She finally achieved her degree in September.

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Moneycorp Dealer Market Commentary

Despite seeing positive data releases for the UK over the past few weeks, with Construction PMI (Purchasing Managers Index) being released last Tuesday 4th October above estimate, as well as the Services PMI on Wednesday 6th Octover, again above estimate. Sterling is struggling to make any upside gains as the risk of a ‘Hard Brexit’ hangs as a dark cloud above the UK economy and this fear being the main driver on Sterling for the time being.

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Goldstar’s R&D pays off with new pen

Goldstar has launched The Kelly Pen, a product that it has spent three years developing. The pen is designed to have a metallic look for a higher perceived value.

The pen is available in sleek matte barrel with shiny chrome trim, a large protective cap and extra strong clip, contains an ISO standard German refill, and is available in black or silver, with new colours planned for the New Year.

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Change in the air at PSI

European promotional products trade show, PSI, is changing its show days from Wednesday to Friday, to Tuesday to Thursday this January.

The kick-off event will take place in Düsseldorf on 10-12 January. Another change is that, for the first time, distributors will be able to invite industry customers to attend PSI on the last day of the event.

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USB2U teams with Kingston for cutting edge flash drives

Northampton-based promotional technology product company USB2U has formed a partnership with Kingston Technology, the world’s largest independent manufacturer of memory products.

USB2U now offers a range of Kingston USBs with co-branding opportunities. Flash drives can be printed digitally or laser engraved and encrypted to secure data.

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Blow your own trumpet and promote your brand

Promotional Products Week is almost upon us. It’s another opportunity to get your company noticed on the back of this campaign.

This year the bpma is encouraging anyone to have their photo taken or video made with a promotional product, and in doing so, making a small donation to Pancreatic Cancer UK. The mascot this year will be a toy elephant kindly sponsored by Ravensden.

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Take full Advantage

The Advantage Group made a return to Sopwell House Hotel and Country Club, St Albans to celebrate its 17th annual catalogue launch and awards dinner. 

A record attendance ensured a fun, lively atmosphere with Group Member of the Year being picked up by Mojo Promotions. Outstanding Branding and Stay Sourced, the Group’s most consistent award winners, collected Highly Commended positions, while Initial Incentives took the position of Commended.

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National Pen inks CSR policy

National Pen has demonstrated its commitment to corporate social responsibility (CSR) with a policy which has been drafted in line with the core pillars in Ireland’s National Plan on Corporate Social Responsibility 2014-2016.

The Dundalk business has always had a strong sense of corporate social responsibility (CSR). It recognises the value of CSR and is committed to encouraging CSR initiatives across the business.

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Lights, Camera, Action

Suzi Jones, managing director of Narrative Glue Creative explains why video should be part of your marketing strategy

Online video content is fast becoming the most engaging medium. If you are not already using video to promote your business, then perhaps it’s time to start thinking about integrating some it into your marketing strategy.

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Winners On Show

With more than 90 stands representing most of the major players and an array of different features, visitors to the bpma show can expect a great experience.

Visitors will be offered £3,000 worth of trade vouchers (60 £50 vouchers) from many of the exhibitors. Meanwhile, distributors will be able to bring end-user clients to the show.

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Ask Clive – Applique vs Traditional Embroidery

Q: Applique vs traditional embroidery – which is best for you and your customer?

A: Are you aware that you have options when it comes to embroidery? You can choose to go with the standard, more traditional type of embroidery which we use on a daily basis, or you can use a different technique called applique.

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