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‘Owlsee’ wins bpma Student Design Award

A design for flat-pack binoculars called “Owlsee”, has won the the bpma Student Design Competition for design students from universities across the UK.

Entries were whittled down to a final few with students then invited to champion their designs at a judging session in June at the Museum of Brands in London.

The finalists were from Nottingham Trent and Brunel Universities. Each student had five minutes to pitch their idea to the five judges: Gordon Glenister of the bpma, Maz Ali of Innovation 1st, Jean-Francois Chodecki of Corporate Creations, Angus Montgomery, editor of Design Week, and Bilal Hussain of Alvastone.

Asher Erskine from Nottingham Trent won with his flat-pack binoculars which could have a wide appeal in the promotional merchandise industry, with a lightweight design making them an ideal giveaway or mail-able idea.

Runner-up was Nathan Hulman also from Nottingham Trent with the Meshi business card which works on the traditional oriental way of sharing business cards by using the hands to push the card out of a holder and present it. 

Second runner-up was Isobel Scott with “Well-Ease”. This is a silicon case shaped like a pair of wellies and attached to a lanyard in which there are two foil pouches for sun cream and hand sanitiser – perfect for the growing festival market.

Each of the finalists has been invited to spend a day at Innovation 1st to gain experience. 

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