Outstanding return for The Outstanding Promo Show
Outstanding Branding has declared the return of its end-user show, The Outstanding Promo Show, a huge success.
Held at the Tower of London in May for the second time, it attracted merchandise buyers from the company’s nationwide clientele, with a theme of unlocking the power of promotional merchandise.
Over 30 of the organisation’s top suppliers exhibited a variety of promotional products to inspire creativity for future marketing campaigns. Features included branding workshops, free prize draws and a goody bag worth over £150.
Gordon Glenister, Director General of the bpma, presented a seminar on 21 Ideas to Promote your Business while Claire Harper, former Marketing Director of Mamas & Papas, talked about “Surprising and Delighting your Customer by Delivering the Extraordinary”, discussing how promotional merchandise can be used to engage with customer bases across all industries. She brought examples of branded oven gloves and aprons from her marketing campaigns for online supermarket Ocado.
The ﬁnal speaker of the day was Rafe Offer, former Global Marketing Director of Coca-Cola and The Walt Disney Company, who discussed “the revolutionary and the evolutionary of marketing in 2015” in front of a packed house.
During the three sessions across the day, over 150 key customers visited the show – a 20% increase from 2013 – leading to 438 recorded enquiries. Sales Director Andy Thorne commented: “I wasn’t sure how we would improve on our last show. However, with amazing support from our supply chain and a brilliant turn-out from clients, the response has been phenomenal.”